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Safilo and Juicy Couture renew eyewear licensing agreement

June 4 2010

Safilo Group, worldwide leader in the premium eyewear sector, and Juicy Couture, one of the world’s most dominant lifestyle brands for women and girls, have renewed the licensing agreement granting Safilo the worldwide right to design, manufacture and distribute optical frames sunglasses and related eyewear products for the Juicy Couture brand.

The multi-year agreement and additional five-year renewal option covers optical frames, sunglasses and certain other eyewear products for women and girls branded with the JUICY COUTURE® and JUICY® trademarks and extends a worldwide partnership originally forged in 2005. Juicy Couture has a proven track record in many countries where ready-to-wear consumers appreciate a complete lifestyle offering, including accessories.

“We are very pleased to continue our relationship with one of the world's leading lifestyle brands,” said Roberto Vedovotto CEO of Safilo Group. “This license agreement with one of the fastest growing brands in the fashion industry is a perfect fit with our brand portfolio and it provides us with an opportunity to further develop the eyewear collection of this modern and internationally recognized brand.”

“We are thrilled to build on the success of our partnership with Safilo, which began five years ago,” said Edgar Huber, President of Juicy Couture. “Safilo’s global strength makes them the right partner to take Juicy Couture’s business to the next level of growth. We look forward to continuing our relationship and introducing innovative eyewear fashions that will delight Juicy Couture customers across the world.”

Feminine, chic, and playful, Juicy Couture’s glasses, sunglasses and related eyewear products have won over discerning fashionistas internationally. During any given season, the Juicy Couture assortment may include fashionable silhouettes and an array of frames that range in colors from modern, dark tones and stylish tortoise shell to buttercup-yellow and neon pink. Juicy Couture eyewear is known for its touch of whimsy, often featuring playful heart shapes, peace symbols and Swarovski crystal detailing.

 

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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