On the occasion of Tokyo 2020 – the XXXII edition of the Olympic Games – due to take place from 23 July to 8 August in Japan, Safilo presents at Casa Italia, headquarters of the Italian National Olympic Committee, with the sunglasses made exclusively for The Ocean Cleanup in recycled plastic.
CONI, the Italian emanation of the International Olympic Committee (IOC), promotes the highest level of sporting practice and is the voice of sporting Italian excellence through the stories of the athletes on the Italian Team at the next Tokyo Games: Safilo has been selected by CONI as one of a number of key international players able to drive the Olympic storytelling with relation to environmental protection and sustainability, two key topics that will be at the center of the event this year, also in light of the United Nations 2030 Agenda and the global trends for sustainable development.
At Casa Italia Safilo will exhibit the recycled plastic sunglasses made exclusively for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The Ocean Cleanup glasses are a limited edition made in injected plastic recovered from the Great Pacific Garbage Patch (GPGP) thanks to an innovative upcycling process. 100% of the proceeds will go to the continuation of the clean-up mission: a sound example of the circular economy.