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Silhouette Digital Showroom: the Austrian eyewear brand is getting ready for a digital-first future.

March 8 2021

The Silhouette Digital Showroom marks an important milestone in the company’s digital transformation. With this new virtual space, the internationally active premium eyewear brand opens its doors individually for its business partners all over the world.

Now, partners can interact with the brand from the comfort of their own offices, with no need for travelling. A crucial aspect for staying in contact in times of social distancing and challenging business.

With its launch in March 2021, the new platform will provide a unique way to experience the Silhouette brand universe by creating a virtual showroom for the brand’s latest premium products. The Silhouette Digital Showroom also features one-on-one consultations, allowing business partners to discover the brand through real-time consultation guided by Silhouette experts.

Interactive content provides visitors with a richer experience of Silhouette’s premium products, enabling them to discover a uniquely innovative brand experience. “It’s never been so easy for our business partners to digitally immerse in the Silhouette brand environment to explore our latest premium products. And with one-on-one consultations, it’s a tailored overall service,” says Silhouette CMO, Michael Schmied.

Silhouette had already successfully introduced the Virtual Try-On tool on its website in December 2020. Starting now, this tool will be linked with the Silhouette Digital Showroom, where it transforms the viewer’s screen into a virtual mirror and allows them to try on a wide variety of glasses online.

Silhouette business partners, such as eyecare professionals, can now immerse themselves fully in the Silhouette brand online, while also learning more about the company’s sustainable philosophy, its materials and its “Made in Austria” promise. Finally, there’s a section devoted to “100% Silhouette,” the company’s all-in-one lens, frames and service package.

A perfect whole is the sum of perfect parts, and that’s why only 100% Silhouette delivers the sensation of perfect vision.

For Silhouette, this is only the beginning of its digital transformation journey. The premium eyewear brand is pioneering a new era of digital success and sharing it with its many valued business partners.

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