WMido - Milano Eyewear Show - February 3-5 - 2024

Stand up for Green, MIDO's emphasis on eco-sustainability

February 18 2020

Only a few days remain until the first “Stand up for green” edition – the contest that will acknowledge the prize-winning stand designed and built around eco-sustainable principles. The award grew out of the idea to reward exhibitors for their environmental stewardship awareness and focus on good practices of sustainable living. The winner will be announced on Saturday February 29 at 6:30pm, during the “From Eyesight to Vision” party celebrating MIDO’s 50th anniversary.

The jury will base its selection on the stand’s general approach to sustainability, level of innovation, originality and effective communication of a positive message about the importance of green choices for the future of humanity and the planet.

Glass artisan, Marco Varisco, was commissioned to create the prize, a unique work of crystal art, polished to transparency and then hand-engraved. An elegant and, above all, green prize, it has an almost magical appeal, thanks to the material itself. For 3,000 years, glass has enchanted humankind with its unique properties of transparency and light weight and for its two-pronged nature, for  being fragile and strong at the same time.

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