Start of Ray Ban Colorize Tour

June 19 2008
The Ray Ban Colorize Tour is the most colorful and entertaining event of the summer and was created by Ray Ban to publicize the Colorize campaign for the new line of Wayfarer Colors eyewear. The historical and inimitable Wayfarer model is revamped in countless impactful colors and it's a must for anyone who wants to be ahead of tomorrow's fashions.

5 colorful model S, 125cc Vespas in tune with the subjects of the Colorize campaign will drive through the streets and visit the coolest locations in 7 Italian cities from June 18 through July 20, 2008. Models will be driving the 5 Vespas and they will involve guys and girls in the colorful, fresh mood of Colorize, take photographs, apply colored tattoos, and much more.

The stages of the Tour:

Milan - June 18-19
Rome - June 25-26
Naples - June 28-29
Catania - July 2-3
Bari - July 5-6
Forte dei Marmi - July 12-13
Milano Marittima - July 19-20
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