WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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FASHION

THE NEW EYEWEAR COLLECTION ETRO EYEWEAR

October 14 2014
Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections The partnership aims to further increase the already significant position of Etro in the accessories world. "It's a significant debut that represent for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage," stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: "The global licensing agreement with Etro represents Marchon's strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro's designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive sophisticated eyewear collections featuring the high quality of "Made in Italy" manufacturing". The ETRO EYEWEAR collection, 100% Made in Italy as every ETRO collection, will be available from September 2015 in Etro boutiques, in the most renowned department stores, selected optical and special stores worldwide.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.