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WHAT'S NEW

The CR7 Eyewear collection lands in optical stores.

June 12 2020

After signing a five-year worldwide, exclusive agreement for the creation of eyewear collections under the CR7 brand, Italia Independent presents - in a world preview - the first release entirely inspired by and designed for Cristiano Ronaldo and capable of expressing all the drive and explosive energy of the champion of style par excellence both on and off the pitch.

The numbers of the collection

The collection consists, not by coincidence, of 7 models of sunglasses (7 is the figure that has always characterised Cristiano Ronaldo's professional and private life) each available in 5 colours (7X5 –35, like his age).

Three product families made respectively of acetate, metal and TR90 plastic, all consisting of fully customised models that are rich in details that make the product unique, like the friezes on the fronts and temples with the number 7, the CR7 logo and Cristiano Ronaldo’s signature imprinted on the lens using a laser technique.

The collection is available in the best opticians throughout the world and on selected e-commerce platforms.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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