Like every year, Pantone Color Institute, the leading international authority in the world of color, indicates the shade that will represent the following year and that will contaminate various sectors including fashion, home furnishings, industrial design, as well as packaging and product graphics and, of course, eyewear.
The choice for 2022 is 17-3938 Very Peri, a shade of periwinkle blue that tends toward purple but also incorporates a hint of red. We are living in transformative times. Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.
As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities.
“Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.