WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

The Ray-Ban evolution

April 26 2017
Ray-Ban has always aimed at combining technologies applied to lenses and frame design. In 2017 it has taken another step forward by offering ophthalmic lenses. Italy is the country chosen for their debut, after which they will be distributed worldwide by year end. Made digitally, the customized lenses incorporate Digital Surface Technology (DTS) and meet specific eyesight correction requirements for all customers by offering sharper vision and relieving eye strain. The new optical eyewear is identical to traditional models: from the iconic Wayfarer to more recent proposals. With a color palette ranging from classic G-15 to flash and gradient versions, all Ray-Ban prescription eyeglasses faithfully replicate the original design.
Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.