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WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
VERSACE
WHAT'S NEW

The Versace Eyewear Spring/Summer 2020 campaign

June 30 2020

Starring Kendall Jenner and shot by the famous photography duo Mert and Marcus, the Versace eyewear campaign is set in a futuristic universe that explores the power of technology. In a photographic series dedicated to communication in the digital age, Kendall interacts with screens.

The way for keeping in contact have never been so important: this is precisely why the photos promote technological innovation as an instrument of union and progress.

Kendall wears two new sun models, the wraparound Medusa Icon presented for the first time at the Spring/Summer 2020 fashion show, which features an oversize profile and the Medusa medallion on both temples, and the square version of the Medusa Icon model in classic black.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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