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WHAT'S NEW

The artistic journey through the world of Nirvan Javan

May 21 2020

Nirvan Javan is the expression of a modern society characterised by a philosophy of diversity and freedom beyond boundaries. The symbiosis between cultures and the invitation to see the world through one’s own eyes is the essence of the Swiss brand.

This new stylistic, conceptual approach takes the brand to a higher stylistic level, as declared by designer Nirvan Javan: “2020 is an important year for Nirvan Javan -a year of growth and the introduction of new perspectives and products. 

The coming collections are an exciting journey from a creative as well as a communication point of view.

Moreover, the introduction of high-quality materials like Japanese acetate and titanium emphasise the aspiration to focus on quality while paying attention to the smallest details. The new eyewear collections are inspired by the cities of Tokyo, London, Paris and Chicago (from which they get their name), the first destinations chosen for this stylistic journey.

Four cities that have impressed and inspired the designer because of their culturally vibrant atmosphere and imposing architectural elements. The names of the individual models convey a cosmopolitan concept associated with the codes for different time zones. For example, models London 04:02 (GMT) or Tokyo 01:07 (JST).

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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