MIDO 2022 | DIGITAL EDITION IS ONLINE
 
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FASHION

The history of fashion with a click

July 5 2017
Thanks to Google, 3000 years of the history of fashion and tradition are to debut online, gathered together in a huge fashion show featuring different styles. The new project “We wear culture” (available on the Google Arts & Culture platform) is the result of a collaborative partnership between the Museum of Textiles in Prato and over 180 renowned cultural institutions from all over the world. Using avantgarde technology, the project allows people to explore styles and looks from different eras, from the Silk Route up to the present day. Iconic items that changed the way of dressing of entire generations are now brought back to life with the help of virtual reality technology.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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