Eyewear takes on different characters, the result of ongoing research and innovation. Design is inspired by iconic examples from its own past; it discovers new technological and architectural frontiers, constantly updating for a contemporary look. Eyewear creativity is today also focused on ‘green culture’, now an integral part of its DNA.
Prescription and sunglasses feature the volumetric games of square shapes, marked by originality and size. The Eighties inspiration is clear.Eyewear: Loewe
In search of lightness
Lightness is both a functional and aesthetic feature to be sought in glasses. The philosophy of Less is More is expressed through rimless and semi-rimless frames, made with state-of-the-art materials.Eyewear: Bolon
Outsize sunglasses continue to attract attention. A staple from the Seventies, now they’re back with new and modern designs while maintaining their original character.
Eyewear: Kirk & Kirk
Black never fails to seduce, with its innate elegance. In eyewear, it’s often used with bold shapes.
Eyewear: Fabbrica Torino
Round shapes continue to be a must-have, especially in prescription eyewear. Even though this shape may be difficult to carry off, it’s been in many collections for a number of seasons now.
All shades of pink
Pink in all its hues and shades is taking over eyewear. Fashion finally beats the urban myth that this colour is ‘girly’, and now proposes items in pink for men.
Tortoise shell... true love
An absolute classic, which looks good with both spectacles and sunglasses.
An accessory detail breaks into the collections, establishing itself as a must-have for the future.
Eyewear: Original Vintage Sunglasess
The genderless era
Prêt-à-porter collections now abandon any distinction between male and female models, ready for a new era. In reality, it is a revolution where eyewear acts as a forerunner with unisex collections.
The eyewear industry is increasingly aware of the importance of protecting the planet with ethical choices, doing so with the creation of bio-based materials and the use of recycled raw materials. There has been an exponential increase in the number of companies establishing sustainable business models.
Eyewear: 23 eyewear