WMido - Milano Eyewear Show - February 3-5 - 2024

The magic of Rita Ora

August 29 2019

The campaign launched by Thomas Sabo for autumn-winter 2019 introduces a wide selection of never-before-seen jewellery and watches, modelled by the international star Rita Ora. Famous for her unmistakable style, for the next two years the singer will be the face of the German watch and jewellery company.       
Her strong temperament and her passion for jewels find their counterpart in the brand’s new creations: enchanting stars bloom on jewels and, reinterpreted in ever-different ways, become the magical leitmotif of the entire collection. Attention is focussed firstly on colours, stolen from precious and vibrant gems, and on jewels inspired by faraway constellations, then we reach the real stars of the collection: iconic wheels of fortune, magical cats, symbolic mazes and the theme of the compass, reliable indicator of the right path.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.