The qualities of a brand are (still) transmitted via a logo.

November 22 2021

In the 1980s, fashion enshrined the sacredness of the logo, promoting its role and inspiring a true phenomenon: logomania. Famous graphics and symbols were awarded the power of visually marking the identity and values of a brand. And after years in which they became increasingly unobtrusive or even disappeared in the eyewear industry, they are now back with a bang, with the role of a new status symbol.

We have selected some proposals where the logo plays a key role. Let’s discover them together.



The wraparound frontal shape is matched up with cosmetic lenses decorated with the initial “B” monogram for Blumarine.

Burberry Eyewear

burberry Eyewear

The brand offers up these oversized squared sunglasses with a golden monogram on the temple.

Dolce & Gabbana


Bold temples are personalised with the outsize interwoven DG logo, creating a new version of the iconic name logo. The logo is also printed at the end of the temple.

Emilio Pucci Eyewear

Emilio Pucci EP0176_01A

The logo stands out on the external part of the temples, while the inner part is decorated in bright colours that sum up the Maison’s unique style.


GCDS GD0019_30C

The logo merges with the shape of the glasses thanks to iconic lettering on the temples and lenses.

Karl Lagerfeld Eyewear

Karl Lagerfeld KL6047S_001_a

The Karl Lagerfeld Autograph logo on the left-hand temple perfectly sums up the brand DNA.

Lanvin Eyewear

Lanvin LNV605S_001_a

The golden plate with Mother & Child logo emerges from thick temples, highlighting the French fashion company’s crest and symbolising the special link between Jeanne Lanvin and her daughter Marguerite.

Max Mara
Max mara MM0030_44E

The Baroque MaxMaragram logo in 3D metal forms part of the temples.

Miu Miu Eyewear

miu miu

This sunglasses model from the iconic Miu Miu Logo collection is characterised by outsize frames and extra-bold temples bearing the imposing logo.

Moncler Lunettes


The matching shade logo carved out on the bridge represents an elegant finishing detail with a unique charm.



The squared frame front in acetate is paired with tube-shaped temples in gold-coloured metal, where the silhouette of a large VLogo Signature has been inserted, a symbol of Valentino’s timeless style. The iconic brand stud finishes off the acetate temple ends.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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