WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
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WHAT'S NEW

The sun 2020 signed Blackfin

March 13 2020

The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the ultra-high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research.

The lavish squared front of the Rockville men’s style contrasts elegantly with the slender bridge, while the color palette plays up the frame’s sculpted lines: navy blue with polished silver bridge and blue gradient lenses; olive green with gunmetal gray bridge and smoke lenses; matte black with polished silver bridge and gray gradient lenses. While the thicknesses are the same, the front of the women’s Zelda is more rounded. It comes in two color options: dark bordeaux with polished silver bridge and bordeaux gradient lenses; and navy blue with polished silver bridge and gray gradient lenses.

Both styles are featured in the new Timeless Memories ad campaign, photographed at the Great Cretto in Sicily, the piece of land art created by Alberto Burri on the ruins of the city of Gibellina, destroyed by an earthquake in 1968. The atmosphere of the shots suggests an almost undefined place that issues a strong warning and timeless remembrance of our history. A history made up of memories, always ready to remind us that what we are today is a product of what we were then.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.