WMido - Milano Eyewear Show - February 3-5 - 2024
tommy hilfiger safilo

Three internationally famous athletes star in the advertising campaign for the Tommy Hilfiger eyewear collection.

April 4 2022

The new Tommy Hilfiger eyewear campaign for Spring/Summer 2022 comes from photographer and film director Valentin Herfray and Cyprien Bourrec as Campaign Photography Director.

The special guest stars are the Spanish footballer Sergio Ramos, the multifaceted Italian athlete with a passion for extreme sports Nick Pescetto and Australian snowboarder Scotty James.

The athletes are shown wearing the eyewear collection Active in various locations all over Europe, including the ski resort Vallter 2000 and the beaches of Sitges in Spain, as well as the urban landscape of Courbevoie in France.

Active is composed of a range of sunglasses for men with a sporty design and unique technical features, including polycarbonate lenses with enhanced-contrast technology that filters out specific wavelengths of yellow to guarantee improved definition. The collection includes wraparound shield and aerodynamic models featuring the distinctive Polo Piqué 3D texture by Tommy Hilfiger.

Produced and distributed by Safilo, Active is available worldwide on tommy.com, in brand stores and from selected eyewear retailers.
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