WMido - Milano Eyewear Show - February 3-5 - 2024

Today is gender-free

July 20 2016
The proposals from an ever-growing number of brands are knocking down the barriers of specifically male or female fashion. Guess?, for example, has created His & Hers, a line in premium fabrics and materials with monochrome and neutral colors designed to offer the same essential apparel for male and female wardrobes. “In a constantly evolving world that is always ready to try new trends, it is important for Guess? to be a part of these rapidly expanding gender-neutral movements that are also taking the world of fashion by storm”, said Victor Herrero, CEO of Guess?. “Guess His & Hers is our first real gender-free offer.” Victor Herrero concluded.
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