WMido - Milano Eyewear Show - February 3-5 - 2024
SergioRamos (002) Tommy Hilfiger

Tommy Hilfiger’s eyewear campaign.

April 3 2023

Tommy Hilfiger, which is owned by PVH Corp., celebrated its Polo Pique 2023 eyewear campaign on March 29th at Palais de Tokyo, Paris. Known for interacting with innovators across cultural fields, the brand invited athletes and performers to the center for contemporary art including legendary soccer player Sergio Ramos, DJ group Bon Entendeur, 6KNOWS, and Ugo Ciulla’s Dancing Crew, and professional skateboarders Samuel Partaix, Robin Bolian, Lofti Lamaali.

The Polo Pique eyewear campaign

The campaign features Sergio Ramos, Snowboard Halfpipe World Champion Scotty James and adventurer Nick Pescetto. The sports-inspired collection, designed and manufactured by Safilo Group S.p.A., features design highlights including the brand’s signature red, white and blue flag. New High Contrast ‘TECH’ lenses are incorporated in silhouettes ensuring protection from the sun’s rays whilst maintaining the brand’s classic American cool look.

The words of Sergio Ramos

"Shooting the campaign was great,” says Sergio Ramos. “The team, the set, the outfits and of course being the first to try out the new TOMMY HILFIGER eyewear. Some music, city atmosphere and fun. It’s always a great experience. TOMMY HILFIGER’s glasses combine everything you need - design, comfort and a cool touch. I couldn’t be happier with mine and the great collection they are releasing."

The Polo Pique Spring 2023 eyewear collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners.

Ph.: Sergio Ramos

Campaign credits:

Photographers: Vincenzo Schioppa, Jonathan Santoro

Videographer: Byron Rosero

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