WMIDO - Milano Eyewear Show - February 4-5-6 - 2023
So What

Totally recycled beachwear.

August 4 2022

The So What beachwear collection is created in full compliance with environmental and social sustainability standards, offering items from sizes XXS to 3XL, all made-to-measure on request.

It’s an ethical choice that aims to prevent waste and avoid over-production.
To this end, all fabric scraps are recycled and re-used, thus guaranteeing zero waste.
The brand’s strength lies in its commitment to the environment, offering recycled clothing from used plastic bottles and the use of water-based dyes - vegan, biodegradable, non-toxic and Oeko Tex-certified - to create exclusive, trendy prints and colours.

Particular attention is paid to colours and dyes: completely natural and vegan, they respect both the skin and the environment.
Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay