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TREE-Journal
WHAT'S NEW

Tree Spectacles renews its website, logo and Instagram page.

July 21 2020

The Italian company Tree Spectacles has launched a newly designed website, Instagram page and logo, a creative project achieved through the weeks of lockdown, to build on its achievements in 2019 and further strengthen its positioning as one of Italy’s leading, independent, quality-driven artisan brands.

The Tree Spectable logo, first launched in 2011, has been updated with a minimalist, modern eye-catching style to demonstrate to customers the core values of the brand today, and its well-established position as a contemporary label.

The new website and Instagram restyling offer a fresh uncluttered design that has wide appeal and meaningful messaging - communicating the brand philosophy, story and special values with clarity and sensibility for the modern customer and eyewear enthusiast and presenting the new collections with beautiful, engaging imagery and detailed texts.

A new vision

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak ...this was our starting point for a new-look that brings out our finest qualities and communicates our core values, be it our expertise and attention to detail in manufacture or our focus on high- quality and natural sustainable materials…” said Marco Barp, Co-Founder of the company.

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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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