The Italian company Tree Spectacles has launched a newly designed website, Instagram page and logo, a creative project achieved through the weeks of lockdown, to build on its achievements in 2019 and further strengthen its positioning as one of Italy’s leading, independent, quality-driven artisan brands.
The Tree Spectable logo, first launched in 2011, has been updated with a minimalist, modern eye-catching style to demonstrate to customers the core values of the brand today, and its well-established position as a contemporary label.
The new website and Instagram restyling offer a fresh uncluttered design that has wide appeal and meaningful messaging - communicating the brand philosophy, story and special values with clarity and sensibility for the modern customer and eyewear enthusiast and presenting the new collections with beautiful, engaging imagery and detailed texts.
A new vision
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak ...this was our starting point for a new-look that brings out our finest qualities and communicates our core values, be it our expertise and attention to detail in manufacture or our focus on high- quality and natural sustainable materials…” said Marco Barp, Co-Founder of the company.