WMido - Milano Eyewear Show - February 3-5 - 2024

Trevi-Coliseum: the new advertising campaign 2021.

February 25 2021

Back to the origins, back to your roots in an intimate connection with nature: beyond the highest peaks, inside the ancient Dolomites' forests, the new advertising campaign - “The Keepers" - takes its shape.

Trevi-Coliseum focuses on a message of freedom: this is the leitmotif of Clarkand Trevi1971 collections shown in the video. The images underline the intimacy, naivety and wonder of discovering a fairy world. Floating above the noise: like a documentary, no filters, just real.

Step by step, our "Keepers" become more and more aware of the values Nature conveys, embracing a new world without forgetting the roots.

2021 is a pivotal year for Trevi-Coliseum: it's time to celebrate the company's 50th Anniversary.

"Authenticity, tradition and new perspectives are the keys of the new campaign dedicated to a comeback to nature, a return to the origins", states the founder Mr. Renato Valmassoi.

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