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SHORT NEWS

Vanni chooses Matera for the setting of the new collection

August 31 2016
For the setting of the new collection to be presented on its own magazine, Vanni has chosen Matera, a city that has been inhabited for over 8000 years, for a strong light and colour relationship. It is not simply a backdrop, but a place that represents the very soul of Italy with its historical importance and immense artistic patrimony. A territory that has successfully capitalised on its timeless beauty and rewarded by becoming the European Capital of Culture in 2019. Matera is a city built from stone made unique by its people: Vanni has chosen everyday inhabitants and tourists to model the new collection, watching them having fun as they pose for their close-up in their fancy glasses. The Vanni Magazine is printed in tabloid format, translated in 3 languages and distributed worldwide.
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WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

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