Warrios 2020: the new Etnia Barcelona adv campaign

March 5 2020

On a planet that is increasingly heading towards environmental disaster and growing social injustice, the 2020 warriors have decided to keep hope alive and take action, with the intention of making the world’s problems visible and inviting us to reflect and form part of the change.

Etnia Barcelona’s campaign is inspired by the power of nature. The intriguing shapes, textures and colors of birds and flowers are the common thread through the designs in this new collection that transport us to a beautiful, vernal and idyllic world. The Barcelona brand presents a campaign in which not everything is what it appears to be at first glance, as we have already seen in its previous #BeAnartist campaigns.

The beauty of nature contrasts with a planet in danger: the protagonists of the campaign are surrounded by plants, flowers and birds, but they are also accompanied by objects that don’t necessarily belong in this setting, giving visibility to issues that threaten our world. These champions of nature show that they respect our planet and fight to preserve it.

The SS20 collection is a genuine explosion of life and color, an ode to the beauty of the world that we must preserve. Following in this trend, the design team has created new, lighter styles in metal and natural acetate, inspired by the color palette of California’s national parks, European forests and the depths of the Amazon Rainforest.

Logo WMido

WMido – World Weekly Wonder – is the editorial project of MIDO, the world's leading international Optics, Optometry, Ophthalmology exhibition. WMido is designed to give timely, comprehensive eyewear-related news, with a keen eye on the parallel worlds of fashion and design. The latest news, in-depth reports, interviews, and comments so that readers will not miss out on anything and can stay connected with the business world and the market.

Press registration MIDO Exhibiting halls Exhibitor list Otticlub Directions Fly & Stay