WMido - Milano Eyewear Show - February 3-5 - 2024

Wild, wild Guess

December 24 2019

Filmed in the United States, in Nevada, Guess' new international advertising campaign features exclusively Italian male faces: Andrea Damante - DJ and Italian model - Stefano Sala, Alex Dellisola, Simone Susinna and Mattia Narducci.
Under the creative direction of Paul Marciano, in collaboration with renowned photographer Tatiana Gerusova, the campaign focused on denim - using the ghost town of El Dorado Canyon Mile as the background - and on the elegance of the tuxedo and the chic style, developed in the iconic location of Caesar Palace in Las Vegas.


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