The So What beachwear collection is created in full compliance with environmental and social sustainability standards, offering items from sizes XXS to 3XL, all made-to-measure on request.
It’s an ethical choice that aims to prevent waste and avoid over-production.
To this end, all fabric scraps are recycled and re-used, thus guaranteeing zero waste.
The brand’s strength lies in its commitment to the environment, offering recycled clothing from used plastic bottles and the use of water-based dyes - vegan, biodegradable, non-toxic and Oeko Tex-certified - to create exclusive, trendy prints and colours.