The collection combines distinctive design, technological innovation, and sustainability, celebrating freedom, style, and individuality.
Police, a brand of the De Rigo Group, strengthens its partnership with Zac Efron — already the ambassador of the previous campaign — with the launch of a capsule collection designed for those who follow their instincts, explore fearlessly, and approach every new experience with curiosity and determination.
Three models of sunglasses, developed with the actor’s direct involvement, become true iconic accessories: each style features Zac Efron’s signature on the temple and lens, enhanced by a stud bearing the peace symbol. The acetate frames combine sophisticated shapes and refined details, reinterpreting Police’s bold and recognizable style for everyday wear.
The collection merges sustainability and innovation. The Square and The Round models are made from Acetate Renew, an advanced material that combines bio-based cellulose from wood pulp (43%), ISCC Plus-certified recycled material using a mass balance approach (27%), and plasticizers, stabilizers, and pigments (30%). The lenses are made from bio-based nylon, composed of 39% resin derived from castor plants, produced through a lower-impact process while maintaining all the properties of traditional lenses.
The Mask model blends sustainable design with high performance: the frame is made from 100% recycled PET (rPET) sourced from plastic bottles, while the Zeiss Sustainable Polyamide lenses, containing 39% recycled organic materials, are produced exclusively using renewable energy, reducing CO₂ emissions by 50%. The Mask is also available with Irid® electronic lenses, capable of adapting their tint and filter to ambient light in just 0.09 seconds — one hundred times faster than traditional photochromic lenses — without the need for batteries or recharging.
The collection is completed by special packaging: a 100% recycled paper box with an FSC-certified recyclable label and a pouch made from 100% recycled nylon, underscoring the collection’s commitment to circular economy principles and sustainability.
Each model becomes a true symbol of style and personality, combining distinctive design, technological innovation, and environmental responsibility.
“Collaborating with Police to create this collection felt like a natural step. We focused on pieces that feel effortless and casual — clean, versatile, and easy to wear. It was also important to make conscious choices about materials. I’m proud of the final result.” – Zac Efron
Courtesy of Police