At the heart of the SOOD eyewear collections, the Customisable Stainless Steel frames feature a creative, colourful design directly inspired by the POP ART artistic movement.
Pop Art revolutionised art by challenging the uniqueness of the work. Andy Warhol appropriated everyday objects to turn them into works of art. Warhol reproduced his creations by the dozens, sometimes by the hundreds. At SOOD eyewear, it is obviously the glasses that take centre stage.
Designers Karine and Emmanuel have created models that can be reinvented in several colour combinations. Thanks to this innovative design, the frames in the Customisable Stainless Steel collection can be expressed through a wide range of customisation options.
By playing with the 20 colours of the arms, the same model can be available in nearly 80 combinations, ranging from sophisticated to more playful combinations.
The work is reproducible, without ever becoming ordinary.
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