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EXHIBITORS: WHAT'S NEW

Product information and updated news from MIDO exhibitors all year round.

2022

ANDY WOLF “Grow with Us”: campaign looks to a sustainable future

Austrian label Andy Wolf has stepped up its commitment to sustainability in the future, dedicating the entire year to the motto, “Grow with Us”


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ANNE & VALENTIN A collection built on free expression

The French company Anne & Valentin presents new models in its artistic sun and optical collection, where everything is created "based on feelings and emotions."


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ANY DI Evolving concepts for the future, with an eye on eco-friendly design

"When we think of the future, we are thinking of development, innovation and optimization. We strive to move forward, we reflect and improve, we keep some things and we develop some new things"


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BAYRIA The Italian brand is inspired by architectural statements

Bayria Eyewear has presented its new collection for the season, a mix of bold acetate frames with strong structures and experimental aesthetics.


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BLACKFIN Blackfin One adds fresh new colours

The Blackfin One collection, a premium titanium line with contemporary, ‘sculpted’ shapes, sees the addition of bright new colours in the optical designs.


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BRETT EYEWEAR Qstom: a versatile, gentleman’s eyewear concept

BRETT Eyewear presents the latest looks in the Qstom collection for men – a line offering absolute versatility to customise a quality pure titanium frame.


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CENTROSTYLE Airport InArmocromia, exploring the world in vibrant colours

Centrostyle has launched a new line called Airport InArmocromia. From a union between the design of the Tokyo collection in acetate and the exploration of the world of colour.


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CHARMANT A new line called MINAMOTO, launched for Autumn/Winter 21/22

A new collection called Minamoto, which means "origin” in Japanese, has been announced by CHARMANT Group.


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COCO SONG Area98 announces the new decorative Coco Song collection and campaign for Spring/Summer 2022

Coco Song has revealed their new campaign imagery for the collections launching at MIDO 2022.


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COVRT PROJECT Blue-light-blocking lens coating meets shifts for a new way of living

Covrt Project – the young London brand known for its street aesthetic fused with functionality, technical precision and cutting-edge technology – has confirmed successful uptake of its blue blocking lens coatings launched in Autumn 2021.


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DESIO 3-tone dailies in Attitude collection announced

Desio’s well-known collection, Attitude sees the introduction of new 3-tone daily lenses.


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EYOTO The technology company launches new Atlas platform and remote slit lamp this month

Eyoto, has announced the launch of a new approach to ophthalmic lens inspection that they say delivers quality control efficiency, accuracy and traceability for optical labs, while also providing valuable data to assist lab management.


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FEDON Lens cleaners to meet the need for excellent hygiene and sight protection

FEDON has released a new Lens Cleaning Spray with a fully customizable label.


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FROST EYEWEAR A boost of color and fresh design in new optical styles by the German designers from the Black Forest

Frost Hot glasses, the acetate collection by the German artisan brand, have added new innovative designs to their handmade series of frames.


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GIGI STUDIOS The Spanish brand announces The Thin (Red) Line in the LAB Collection

Gigi Studios announces the new designs in its LAB collection, produced in lightweight, resistant materials.


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Haffmans & Neumeister Following their previous collaboration, Haffmans & Neumeister + Marcus Paul release a charismatic sophomore collection

The second collaboration between sheet metal specialists Haffmans & Neumeister and innovative stylist Marcus Paul further reveals their shared interests in aesthetics and design—this time with a particularly dynamic quality.


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HUMA EYEWEAR Italian label previews new futuristic and geometric sunglass designs

The Italian independent label HUMA takes a new stance on geometric shapes, with the latest sunglass styles offering a graphic and striking look.


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IZIPIZI The French brand has launched a third collaboration range with MoMA Design Store

The trendy French eyewear brand for all the family has announced its third collaboration collection with MoMA Design Store.


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Jimmy Crystal New York Reading glasses and sunglasses in a bold and bright colour palette for the summer season

Describing the line as a one-of-a-kind collection, Jimmy Crystal New York prepares for its presentation of new designs, which include frames with Blue Light Blocking lenses which protect the eyes from blue light when using laptops, tablets and monitors.


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KALEOS Memory titanium ophthalmic collection introduced by the Barcelona eyewear brand

A new, versatile optical line by KALEOS in memory titanium fuses the benefits of the flexible material with the contemporary fashion edge of the Barcelona-based brand.


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KIRK & KIRK New Centiles collection announced with two-tone colours

The British company Kirk & Kirk has announced a brand new Italian acrylic collection called Centiles – available for order immediately.


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KOMONO Well-established styles take precedence at the Belgian eyewear label

KOMONO describe their Autumn/Winter 2021 optical collection as a line that revisits classic shapes expanding on well-established lines and the timeless look that is popular for the season.


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KYME The Italian brand announces limited line, dedicated to Barbie & Ken

KYME launched a collaborative limited edition with American firm Mattel, as a tribute to Barbie & Ken.


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L’AMY AMERICA The optical manufacturing and distribution company has won four awards

L’Amy America, an optical manufacturing and distribution company headquartered in Norwalk, Connecticut, has won four optical industry awards, including EYEVOTE READER’s CHOICE FAVORITE FRAME COMPANY.


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LIGHTBIRD ‘Flying Away’ campaign presents new models

Lightbird, the Belluno-based eyewear company by Italian designer Corrado Rosson, announces new models and a fresh campaign for Spring/Summer 2022.


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LOOK - made in Italia Inspired by the greats of Italian art in “New Rinascimento”

LOOK - made in Italia presents its new lines for Spring in a communication campaign inspired by Renaissance art.


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MALAMA EYEWEAR A sustainable brand launched by LARA D' in Italy

LARA D', the artisan brand created in Northern Italy, has announced the launch of the new line MALAMA, produced in biodegradable materials.


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MEI SYSTEM A new lens edger announced by the Italian company

From the Italian machinery company MEI comes a new lens edger – the BispheraTBA Phoenix, designed for any kind of small and large-scale lab.


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MIGA STUDIO The Italian brand has launched a collaboration with HOET Eyewear

Miga Studio has joined in a collaboration with HOET, a brand of eyewear known in the European eyewear sphere for their relentless pursuit of innovation with 3D titanium printing.


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MOVITRA Limited Edition sunglasses announced - part of a major new release by the Italian brand for 2022

"This is our most imaginative Limited Edition to date, offering the highest quality materials and a bold, luxury aesthetic that's beautiful, individual and intense,"


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NINA MÛR EYEWEAR Helena Rohner and Nina Mûr present a collaborative line called the Magna Collection

In this new collaboration of the season, two female designers from Spanish brands have come together to co-work on a project rooted in design and sustainability.


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OCULUS New GRAS Module for Myopia Master®

The new GRAS (Gullstrand Refractive Analysis System) software module at OCULUS is described as "a great advance for any myopia manager".


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PRODESIGN Icons by GAIL SPENCE - PRODESIGN has announced an anniversary edition for their 50th years celebration in 2023

PRODESIGN has announced that they are resuming their collaboration with Gail Spence by relaunching the No 1. Design with a new and contemporary look.


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ROLF SPECTACLES The Tyrolean brand develops tactile texture in 3D printed substance mount collection

The Tyrolean eyeglasses manufacturer ROLF kicks off Spring/Summer 2022 with the introduction of a new tactile texture in their 3D printed collection made from beans.


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RUDY PROJECT Racing design by specialist sports brand: the Deltabeat is the latest innovation in the high-tech sports collection

RUDY PROJECT’s new Deltabeat combines the distinctive edgy design of the Italian brand with advanced lens technology.


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SILHOUETTE Looks for work and weekend, in one collection

The Venture collection is highlighted by Silhouette this season, designed for "both business and casual style" - to achieve versatility and quality in one.


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SKUGGA ADVANCING SMART GLASSES FOR FASHION AND DESIGN BRANDS

SKUGGA Technology AB, the Stockholm-based tech company, has created an industry leading smart miniaturised eyewear module, designed specifically for eyewear fashion brands.


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SNOB MILANO Clip-on collection adds new dimension to Italian collection

A new clip-on collection announced by SNOB MILANO consists of ten frames with magnetic clip-on sunglasses, the brand’s hallmark.


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SOL SOL ITO The SOL SOL ITO team from Switzerland to launch READ ON at MIDO

The SOL SOL ITO eyewear brand announces the launch of READ ON, a brand new concept of readers, built in to an iPhone case.


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TARIAN The French designer explores light and color in extensive series of frames for the season

Playful assemblies reusing acetate offcuts, humorous design in a rainbow palette and a time for floral hues that bring light to the eyes and energise the soul.


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THEO The Kitespots ‘family’ of frames explores the free-floating lens

The Belgian designers theo have explored the inspiring dance of the kite in flight in a new eyewear ‘family’, for autumn/winter 21/22.


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TRACTION PRODUCTIONS 1980s looks and allure: Fantasque welcomes the disco vibe

TRACTION PRODUCTIONS, the French eyewear producer, has released new oversized ophthalmic designs with a strong 1980s aesthetic.


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TREE SPECTACLES Evolving colors and combinations at the Italian independent label

The Italian label TREE Spectacles introduce two new bold models named Vedra and Midas.


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VERONIKA WILDGRUBER Loki and Rocky for winter release

Multi-talented designer Veronika Wildgruber’s new eyewear styles – released this autumn/winter season – include the sunglass model Rocky, with a new colour palette of blackrose and blackbrown – with a graduated effect.


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VISOTTICA COMOTEC Acquisition of majority stake of Ookii, the Belluno based precision micromechanics company

Italian eyewear components producer Visottica Comotec has completed the acquisition of the majority stake of Ookii, a company specialising in precision micromechanics


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VIVEUR EYEWEAR The brand introduces Cannes in the Heritage Collection

A new vintage-inspired ophthalmic frame by the Italian brand Viveur is launched for Spring/Summer in the brand's Heritage Collection.


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VINYLIZE The vinyl brand announces a Limited Edition in bright purple, an homage to Purple Rain

VINYLIZE has previewed the Purple Pupil Protectors, a limited edition of five frames to celebrate the colour purple and music legend Prince.


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VOLTE FACE JF REY EYEWEAR DESIGN presents the new VOLTE FACE collection

VOLTE FACE, a brand of optical frames that brings together "the world of women’s fashion and the creative spirit of the JF REY eyewear company”.


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William Morris London Color focus in line with fashion: pastels, pinks and oranges and ombré effects

William Morris London frames are designed for the new season to encapsulate the imagination and expressiveness of the latest fashion trends within the eyewear industry.


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WOODYS EYEWEAR KANSO 1.6 released: a new high-grade titanium range informed by Japanese design

The new line announced by Woodys Eyewear comprises 11 men's models combining minimalism and elegance with touches of colour 'made in Woodys'.


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X-IDE New blended colour palette at the Italian brand

X-Ide has introduced new frames in its X-Ide Original collection, where colours are fused together, bonding the layers of acetate and creating patterns which are described as "modern and feminine".


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2021

ALBERT I’MSTEIN Announcing brand new styles in their fun, upbeat collections

Albert I’mStein, first launched in 2017, announces its new line for 2021.


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BLACKFIN TO THE ROOTS campaign launches for 2021

Blackfin has announced a new campaign shot in the Venice lagoon in Italy.


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Coco Song Innovative shapes for an iconic and surprising look

AREA98 describes its new COCO SONG collection as a meeting of East and West, full of innovation and unique details.


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DIVEL ITALIA Preview of DIVEL’s new collection of sports lenses

A new Sports line by Italian lens producer DIVEL is being presented at the “DIVEL DIGITAL EVENT – See the world with us”.


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ECO EYEWEAR ECO Ocean has won the A’DESIGN Award

Modo has revealed that its brand ECO Ocean has won the A’DESIGN Award in the sustainable products, projects and green design category.


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INSPECS Sustainable focus with launch of BOTANIQ eyewear collection this month

INSPECS has launched its own sustainable eyewear range called BOTANIQ. Designed by an in-house team at INSPECS, the line uses biodegradable eyewear materials as a direct response to consumer demand for sustainable products.


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IOVES SPA The Italian manufacturer announces the 2021 styles in its luxury collection DIVA – having acquired the company BRILLARTE in December 2020

First created in 1980, DIVA Eyewear’s line of optical frames and sunglasses are traditionally known for their rich decorations characterised by Austrian Swarovski crystals, an element that allows for intricate detailing on each of the women’s designs.


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Italia Independent Italian company signs sponsorship agreement with Enea Bastianini

The Italian eyewear company, founded by Lapo Elkann, has created a collection to celebrate excellence, Italian quality and innovation in partnership with Enea Bastianini, who has signed a two-year sponsorship agreement with the brand.


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TONINO LAMBORGHINI Resourceful character and 100% Italian design by heritage brand

The Italian brand of accessories and luxury real estate projects by the Lamborghini family’s heir celebrates the company's 40th anniversary this year.


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LINDBERG An expression of design unified with nature

LINDBERG explores the interplay between design and nature in their latest optical and sun collections.


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LOOK-made in Italia “Abbraccio”: a sign of our times

An expression of warmth and a reminder of human connection, LOOK-made in Italia presents its new 2021 communication campaign: ABBRACCIO and new collections for 2021.


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LUXOTTICA The iconic style of the POLO RALPH LAUREN brand is back

With refreshed iconic characteristics and traditional signature colours, the new releases in the Polo Ralph Lauren collection pay homage to the iconic status of the American designer’s uniquely recognizable style.


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MARKUS T Edition 21 by German independent label: marking 2021 with something new, born from experience

A special new collection by the German label – EDITION 21 by MARKUS T – is the result of four unique inspirational concepts: Consistency, Concentration, Cooperation, Clarity.


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METRONOME EYEWEAR Kiss the future for 2021

An avant-garde style with Japanese precision are characteristics of Metronome Eyewear and their newly released models in the “Kiss the future” collection.


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MONDOTTICA The UK company has signed a deal with Vivienne Westwood for eyewear license

Mondottica and Vivienne Westwood have announced the signing of a licensing agreement for the design, production and distribution of the Vivienne Westwood eyewear collections.


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MOREL New releases by the French company highlight colors of the year

Morel’s designers use the colors of the year – Ultimate Gray and Illuminating - to create models at the heart of the latest color trends.


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MYKITA In Living Colour: campaign launches for 2021

With photography by long-term collaborator Mark Borthwick, a new campaign by MYKITA mixes contrasting styles of imagery, from stark minimalist portraiture to vibrant abstract images.


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PETER COOMBS EYEWEAR The Australian designer offers custom slim fit styles in COOMBS+CO collection

Peter Coombs Eyewear presents titanium and Argentium silver eyewear designed to fit slim faces with short pupil distances.


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RUDY PROJECT Two new models added in optical range for sports

Widening the sport prescription choices in eyewear, Rudy Project launches two new products with state-of-the-art design and functionality.


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SEVENTH STREET BY SAFILO A contemporary eyewear collection, designed for every member of the family

This month, the SEVENTH STREET by SAFILO eyewear collection sees the addition of new models characterized by a contemporary design style.


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TOM FORD EYEWEAR Dedicated to the female universe for Autumn/Winter ’21

The four brand new styles at Tom Ford Eyewear are dedicated to the female universe for Autumn/Winter ’21.


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TREVI COLISEUM Bold and confident design concepts for Trevi 1971

On the occasion of the MIDO 2021 | Digital Edition, Trevi Coliseum reveals its stylistic concepts in the new Trevi 1971.


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VANNI Visual campaign theme “Il colore del gusto - Colour of Taste” evolves for 2021

The Italian brand Vanni has created a new campaign designed to express the “chromatic” universe of its eyewear collections.


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VÆRK Copenhagen An elegant Danish eyewear collection created with industrial duo Harrit-Sørensen

VÆRK Copenhagen latest eyewear collection represents dedication to combining craftsmanship, advanced technology and Danish design traditions.


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WOODYS BARCELONA The Spanish brand has added a touch of Parisian chic in their latest timeless designs

Woodys Barcelona introduces its Spring/Summer collection of sunglasses, with eight models featuring a vintage Parisian-chic style.


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YUICHI TOYAMA Experiments in pure design

YUICHI TOYAMA, the Japanese designer, has presented distinctive and unique eyewear collections for 2021, offering pure Japanese design with structural aesthetics.


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EXHIBITOR NEWS ARCHIVE