Milan | 6, 7, 8 February 2021
A new line from globally recognized celebrity David Beckham, produced and distributed by Safilo launches worldwide from January 2020.
Blackfin’s new campaign has been created against the dramatic backdrop of The Great Cretto, a location described as ‘the largest piece of site-specific land art in the world’.
Students enrolled on the University of Palermo's Industrial Design degree course – coordinated by Professor Dario Russo and run by artists, Federica Ditta and Cristiano Pesca – have become involved in a sustainable project studying waste reduction with the Italian lens company Divel, entitled "The second life of the lens".
EnChroma has brought out an Lx Series for Low Vision and Age-Related Eye Conditions, a completely new product line to address a rapidly growing category of visual challenges.
ESSILOR® SUN SOLUTION™, the Essilor® Group Division specialising in sun plano lenses, and EKOI, a European producer of cycling equipment, have announced the release of EKOI PERSOEVO 10 sunglasses.
Pantone-inspired colours, brightly-toned patterns and design elements characterize a new line of sunglasses from fashion eyewear label FYSH, a brand owned by the Canadian eyewear company, WestGroupe.
GIGI Studios presents its first collection of the year with 25 new models based on maximum quality and sophisticated designs “that go a step further”.
Parallel Lines are one of the new features in the Gigi Studios collection, present in both sun and optical ranges.
GO Eyewear, a company which creates and develops spectacles for brands that are synonymous with design, quality and technology, returns to Mido in 2020.
Götti Switzerland have widened their choice of styles in the 3D printed Dimension collection with a new Lite series, using an innovative screwless design.
The Italian company has agreed a five-year licensing agreement to produce eyewear collections licensed under Cristiano Ronaldo’s CR7 brand.
INVU is adding a magnetic ultra polarized clip into its optical collection as a natural extension to the brands product offering.
Jean-François Rey’s WAVE concept introduces a light, fluid design language in a collection that expresses movement and a modern graphic style.
A selection of new sunglasses styles at Vera Wang, produced by Kenmark Eyewear, explores retro-inspired statement designs and a delicate colour palette.
Kirk & Kirk have announced they will show a new collection of Matt Centena frames at MIDO 2020, a development in the design concept which brings a new dimension to their acrylic line.
Inspired by LA’s skateboarding ‘pools’, the Belgian brand Komono launches a capsule collection of contemporary glasses, watches and eyewear accessories in a striking and unusual light blue hue.
A new acetate collection from Lara D’ highlights Lara D’Alpaos’ original creative style in design, with focus on layering effects and a mix of colorations that range from classical tortoise prints and petrol blue to a flash of fluo, aquamarine or fuchsia.
The Belluno independent label LIGHTBIRD confirms two new women's optical models will show amongst its collections at the Mido fair in February.
A new sunglass design by the Parisian fashion house Longchamp is adorned with the iconic horse emblem, in a distinctive style – on the left lens.
The Italian label LOOK announces its new models at the start of 2020. A contemporary mood, sophisticated design and lightweight construction are characteristic features of the frames in this collection, according to the company statement.
A new edition by the Tokyo-based designer Masahiro Maruyama explores the art of the doodle, through lines which appear to have been scribbled freely around the face.
French independent eyewear specialists MMC’ Eyewear have announced the European roll out of their new ophthalmic collection, Steve McQueen. Designed for men and women, the exclusive lifestyle line is inspired by the effortless style of Hollywood’s ‘King of Cool’ and his much admired iconic looks.
Mondottica International has announced that Founder/CEO Michael Jardine has stepped down from his CEO role, effective since January 1st 2020.
French company Morel has launched a capsule collection created in a first collaboration with the French eyewear designer, Nathalie Blanc.
Italian independent label Naratiezzi announces its participation at the Mido, with the release of a new optical collection, “in bright, handpicked colours with glitter effects”.
Neubau eyewear, a young brand owned by Silhouette International group with a sustainable agenda, has announced a new material described as 100% bio-based and derived from an oil extracted from the seeds of the castor oil plant.
German company OCULUS is celebrating its 125th anniversary at MIDO 2020. Established in 1895, today the business is jointly managed by the third and fourth generations of the founding family.
OGI Eyewear announces the appointment of David Duralde as Chief Creative Officer. Duralde has joined the company not only to lead creative development but also as a partner.
French company OPAL has announced its global partnership (excluding the US) with The Rolling Stones. A “Rolling Stones” glasses and sunglasses collection will be released in 2020, with a dominant theme of music and rock and roll, based on the group’s values, and their extraordinary worldwide appeal.
POLAROID will showcase its latest brand news and eyewear collections for 2020 in a large colourful space at the Mido fair, according to the latest company statement.
De Rigo Group’s lifestyle brand Police has opened a new store inside Manchester’s Intu Trafford Centre, the third largest designer outlet in the United Kingdom.
Paris based designer Jeremy Tarian was influenced by the solar architecture of Los Cabos, Baja California (Mexico) for the creation of the new Graphic models in his latest eyewear collection.
Thema Optical, producers of Virtual Eyewear Assistant (V.E.A.), a software application used in an exclusive agreement by GreenVision in Italy, has announced the launch of a new version of the App, adapted for use by the consumer.
Italian independent label Tree Spectacles has launched a Titanium Collection with faceted surfaces, more usually seen in acetate eyewear.
VÆRK Copenhagen has introduced an exclusive eyewear collection this season, representing dedication to craftsmanship and advanced technology, blended with Danish design tradition.
A new project entitled ‘Vanni for Artissima, CONCRETE by Cristian Chironi’ encompasses a capsule collection and live event for ARTISSIMA 2019, the international fair of contemporary art, Turin.
Designed for the Jean-François Rey's ‘Studio de Création’, Volte Face is directed by young eyewear fashion designer, Fanélie Colomb.
A special line dedicated to men – Unique Men by Woodys – is announced as one of the key features of the brand’s new offerings for Mido 2020, which will also include the release of 34 new models for women.
French label BAARS Eyewear has announced the release of their innovative Roboter sunglasses, a striking acetate design with a single brow bar. The trend-focused futuristic design features an acetate patented hinge and a dramatic ¾ lens shape with flat top.
BOZ by Jean-François Rey has announced five new models to inspire luxury desires, and made entirely in France. The frames are glamorous, with light and feminine shapes in metal or metal/acetate combinations.
ESSILOR® SUN SOLUTION™, the Essilor® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN™ KOLOR UP™ technology.
Hockney, California, the seventies, swimming pools, palm trees and endless blue, sunny skies... This is the look for the new #BeAnartist S/S ‘19 campaign by Etnia Barcelona.
A new campaign by the Paris-based design brand explores the world of fine art and the phenomenon of ‘Synaesthesia’, the ability to mix the senses and taste shapes or hear colours. The campaign is released alongside an eyewear collection that explores new directions in volumes, shapes, materials and textures.
Offering contemporary elegance with a cutting-edge upgrade, Danish luxury eyewear brand Falvin has announced new designs in their Signature Eyewear Collection, produced in titanium.
Accessories producer Fedon has announced its 100th anniversary with a reminder about keeping lenses clean and free from scratches or damage through a special edition cleaning cloth.
Distinctive features, glitter effects and pastel and powder hues. The new sun and optical collection for S/S 2019 by FURLA, produced by De Rigo, offers statement geometric shapes and models in metal and acetate as well as less usual materials.
ic! berlin has presented its new Cinematik Collection in cooperation with the British illustrator Owen Davey, who has created the artwork for the campaign.
The Barcelona brand Kaleos Eyehunters has presented their new line Space this season, a capsule collection of three futuristic-look models – each produced as a limited edition of 150 pieces.
To expand the fit options within the Original Penguin collection, Kenmark has announced the launch of an Alternative fit concept.
Kirk & Kirk are celebrating 100 years in optics with the launch of the Centena Collection produced in acrylic. The family business started in 1919 when Sidney and Percy Kirk converted a dilapidated sewing machine into a lens cutter.
A new Italian label, produced in Belluno, launches this month. Lightbird is designed by eyewear designer Corrado Rosson, and features collections presented with two patents.
Marcolin Group have announced their plan for strong growth and organizational strengthening in the Asian market, in response to the renewed growth of the optical and sunglass segments in that area. The first initiatives include expansion of the team as well as an exponential increase in styles and fittings that meet the tastes and needs of consumers in the Far East.
The majestic scenery of the Dolomites offers the inspiration behind Tiziano Tabacchi’s designs for the latest MIC-Made in Cadore Autumn/Winter 2018/19 collection.
Founded over 10 years ago, MONOQOOL’s first focus was innovation. The frame selection at the time was extensive and founder Allan G Petersen understood that without creating something unique and special the company would not be able to compete in this competitive environment.
The next generation of MYKITA sunglass styles send a message of individuality. Experimental shapes, intricate surfaces and crisp colourways come together to form distinctive eyewear statements, says the company.
Danish eyewear brand ProDesign, part of Design Eyewear Group, has introduced new concepts with fine detailing and rich colours, made to frame ‘the beauty of the eyes’.
American eyewear brand Randolph has released a precious White Gold Collection which combines elegant metal signature details and a deluxe look and feel.
Inspired by the optics of a clock, the new Momentum collection from Silhouette features clear and simple design aesthetics. Reduced to the essentials, it showcases the Austrian company’s hallmark iconic minimalism.
Ultra Limited – the eyewear brand owned by 450 Srl – announces the launch of a new online platform designed to help opticians select and purchase frames.
Following the success of the AC/DC Back in Black collection in 2018, Vinylize Eyewear has released a new 3-piece collection crafted from AC/DC's 2009 Black Ice album
Inspired by the jungle, the new colourful frame collection from Woodys Barcelona includes 13 ophthalmic designs and eight sunglass models, offered in a range of bold, eye-catching colours.