EXHIBITORS: WHAT'S NEW

Austrian label Andy Wolf has stepped up its commitment to sustainability in the future, dedicating the entire year to the motto, “Grow with Us”

The French company Anne & Valentin presents new models in its artistic sun and optical collection, where everything is created "based on feelings and emotions."

"When we think of the future, we are thinking of development, innovation and optimization. We strive to move forward, we reflect and improve, we keep some things and we develop some new things"

Bayria Eyewear has presented its new collection for the season, a mix of bold acetate frames with strong structures and experimental aesthetics.

The Blackfin One collection, a premium titanium line with contemporary, ‘sculpted’ shapes, sees the addition of bright new colours in the optical designs.

BRETT Eyewear presents the latest looks in the Qstom collection for men – a line offering absolute versatility to customise a quality pure titanium frame.

Centrostyle has launched a new line called Airport InArmocromia. From a union between the design of the Tokyo collection in acetate and the exploration of the world of colour.

A new collection called Minamoto, which means "origin” in Japanese, has been announced by CHARMANT Group.

Coco Song has revealed their new campaign imagery for the collections launching at MIDO 2022.

Covrt Project – the young London brand known for its street aesthetic fused with functionality, technical precision and cutting-edge technology – has confirmed successful uptake of its blue blocking lens coatings launched in Autumn 2021.

Desio’s well-known collection, Attitude sees the introduction of new 3-tone daily lenses.

Eyoto, has announced the launch of a new approach to ophthalmic lens inspection that they say delivers quality control efficiency, accuracy and traceability for optical labs, while also providing valuable data to assist lab management.

FEDON has released a new Lens Cleaning Spray with a fully customizable label.

Frost Hot glasses, the acetate collection by the German artisan brand, have added new innovative designs to their handmade series of frames.

Gigi Studios announces the new designs in its LAB collection, produced in lightweight, resistant materials.

The second collaboration between sheet metal specialists Haffmans & Neumeister and innovative stylist Marcus Paul further reveals their shared interests in aesthetics and design—this time with a particularly dynamic quality.

The Italian independent label HUMA takes a new stance on geometric shapes, with the latest sunglass styles offering a graphic and striking look.

The trendy French eyewear brand for all the family has announced its third collaboration collection with MoMA Design Store.

Describing the line as a one-of-a-kind collection, Jimmy Crystal New York prepares for its presentation of new designs, which include frames with Blue Light Blocking lenses which protect the eyes from blue light when using laptops, tablets and monitors.

A new, versatile optical line by KALEOS in memory titanium fuses the benefits of the flexible material with the contemporary fashion edge of the Barcelona-based brand.

The British company Kirk & Kirk has announced a brand new Italian acrylic collection called Centiles – available for order immediately.

KOMONO describe their Autumn/Winter 2021 optical collection as a line that revisits classic shapes expanding on well-established lines and the timeless look that is popular for the season.

KYME launched a collaborative limited edition with American firm Mattel, as a tribute to Barbie & Ken.

L’Amy America, an optical manufacturing and distribution company headquartered in Norwalk, Connecticut, has won four optical industry awards, including EYEVOTE READER’s CHOICE FAVORITE FRAME COMPANY.

Lightbird, the Belluno-based eyewear company by Italian designer Corrado Rosson, announces new models and a fresh campaign for Spring/Summer 2022.

LOOK - made in Italia presents its new lines for Spring in a communication campaign inspired by Renaissance art.

LARA D', the artisan brand created in Northern Italy, has announced the launch of the new line MALAMA, produced in biodegradable materials.

From the Italian machinery company MEI comes a new lens edger – the BispheraTBA Phoenix, designed for any kind of small and large-scale lab.

Miga Studio has joined in a collaboration with HOET, a brand of eyewear known in the European eyewear sphere for their relentless pursuit of innovation with 3D titanium printing.

"This is our most imaginative Limited Edition to date, offering the highest quality materials and a bold, luxury aesthetic that's beautiful, individual and intense,"

In this new collaboration of the season, two female designers from Spanish brands have come together to co-work on a project rooted in design and sustainability.

The new GRAS (Gullstrand Refractive Analysis System) software module at OCULUS is described as "a great advance for any myopia manager".

PRODESIGN has announced that they are resuming their collaboration with Gail Spence by relaunching the No 1. Design with a new and contemporary look.

The Tyrolean eyeglasses manufacturer ROLF kicks off Spring/Summer 2022 with the introduction of a new tactile texture in their 3D printed collection made from beans.

RUDY PROJECT’s new Deltabeat combines the distinctive edgy design of the Italian brand with advanced lens technology.

The Venture collection is highlighted by Silhouette this season, designed for "both business and casual style" - to achieve versatility and quality in one.

SKUGGA Technology AB, the Stockholm-based tech company, has created an industry leading smart miniaturised eyewear module, designed specifically for eyewear fashion brands.

A new clip-on collection announced by SNOB MILANO consists of ten frames with magnetic clip-on sunglasses, the brand’s hallmark.

The SOL SOL ITO eyewear brand announces the launch of READ ON, a brand new concept of readers, built in to an iPhone case.

Playful assemblies reusing acetate offcuts, humorous design in a rainbow palette and a time for floral hues that bring light to the eyes and energise the soul.

The Belgian designers theo have explored the inspiring dance of the kite in flight in a new eyewear ‘family’, for autumn/winter 21/22.

TRACTION PRODUCTIONS, the French eyewear producer, has released new oversized ophthalmic designs with a strong 1980s aesthetic.

The Italian label TREE Spectacles introduce two new bold models named Vedra and Midas.

Multi-talented designer Veronika Wildgruber’s new eyewear styles – released this autumn/winter season – include the sunglass model Rocky, with a new colour palette of blackrose and blackbrown – with a graduated effect.

Italian eyewear components producer Visottica Comotec has completed the acquisition of the majority stake of Ookii, a company specialising in precision micromechanics

A new vintage-inspired ophthalmic frame by the Italian brand Viveur is launched for Spring/Summer in the brand's Heritage Collection.

VINYLIZE has previewed the Purple Pupil Protectors, a limited edition of five frames to celebrate the colour purple and music legend Prince.

VOLTE FACE, a brand of optical frames that brings together "the world of women’s fashion and the creative spirit of the JF REY eyewear company”.

William Morris London frames are designed for the new season to encapsulate the imagination and expressiveness of the latest fashion trends within the eyewear industry.

The new line announced by Woodys Eyewear comprises 11 men's models combining minimalism and elegance with touches of colour 'made in Woodys'.

X-Ide has introduced new frames in its X-Ide Original collection, where colours are fused together, bonding the layers of acetate and creating patterns which are described as "modern and feminine".

Albert I’mStein, first launched in 2017, announces its new line for 2021.

Blackfin has announced a new campaign shot in the Venice lagoon in Italy.

AREA98 describes its new COCO SONG collection as a meeting of East and West, full of innovation and unique details.

A new Sports line by Italian lens producer DIVEL is being presented at the “DIVEL DIGITAL EVENT – See the world with us”.

Modo has revealed that its brand ECO Ocean has won the A’DESIGN Award in the sustainable products, projects and green design category.

INSPECS has launched its own sustainable eyewear range called BOTANIQ^™. Designed by an in-house team at INSPECS, the line uses biodegradable eyewear materials as a direct response to consumer demand for sustainable products.

First created in 1980, DIVA Eyewear’s line of optical frames and sunglasses are traditionally known for their rich decorations characterised by Austrian Swarovski crystals, an element that allows for intricate detailing on each of the women’s designs.

The Italian eyewear company, founded by Lapo Elkann, has created a collection to celebrate excellence, Italian quality and innovation in partnership with Enea Bastianini, who has signed a two-year sponsorship agreement with the brand.

The Italian brand of accessories and luxury real estate projects by the Lamborghini family’s heir celebrates the company's 40th anniversary this year.

LINDBERG explores the interplay between design and nature in their latest optical and sun collections.

An expression of warmth and a reminder of human connection, LOOK-made in Italia presents its new 2021 communication campaign: ABBRACCIO and new collections for 2021.

With refreshed iconic characteristics and traditional signature colours, the new releases in the Polo Ralph Lauren collection pay homage to the iconic status of the American designer’s uniquely recognizable style.

A special new collection by the German label – EDITION 21 by MARKUS T – is the result of four unique inspirational concepts: Consistency, Concentration, Cooperation, Clarity.

An avant-garde style with Japanese precision are characteristics of Metronome Eyewear and their newly released models in the “Kiss the future” collection.

Mondottica and Vivienne Westwood have announced the signing of a licensing agreement for the design, production and distribution of the Vivienne Westwood eyewear collections.

Morel’s designers use the colors of the year – Ultimate Gray and Illuminating - to create models at the heart of the latest color trends.

With photography by long-term collaborator Mark Borthwick, a new campaign by MYKITA mixes contrasting styles of imagery, from stark minimalist portraiture to vibrant abstract images.

Peter Coombs Eyewear presents titanium and Argentium silver eyewear designed to fit slim faces with short pupil distances.

Widening the sport prescription choices in eyewear, Rudy Project launches two new products with state-of-the-art design and functionality.

This month, the SEVENTH STREET by SAFILO eyewear collection sees the addition of new models characterized by a contemporary design style.

The four brand new styles at Tom Ford Eyewear are dedicated to the female universe for Autumn/Winter ’21.

On the occasion of the MIDO 2021 | Digital Edition, Trevi Coliseum reveals its stylistic concepts in the new Trevi 1971.

The Italian brand Vanni has created a new campaign designed to express the “chromatic” universe of its eyewear collections.

VÆRK Copenhagen latest eyewear collection represents dedication to combining craftsmanship, advanced technology and Danish design traditions.

Woodys Barcelona introduces its Spring/Summer collection of sunglasses, with eight models featuring a vintage Parisian-chic style.

YUICHI TOYAMA, the Japanese designer, has presented distinctive and unique eyewear collections for 2021, offering pure Japanese design with structural aesthetics.