About

EXHIBITORS: WHAT'S NEW

Product information and updated news from MIDO exhibitors all year round.

ANDY WOLF White Heat collection: Ultra Light

Andy Wolf introduces "Ultra Light", a new design study in its established WHITE HEAT line.


Read more
DB EYEWEAR BY DAVID BECKHAM Exclusive line produced and distributed by Safilo

A new line from globally recognized celebrity David Beckham, produced and distributed by Safilo launches worldwide from January 2020.


Read more
BLACKFIN Timeless Memories: photo shoot at The Great Cretto, Italy

Blackfin’s new campaign has been created against the dramatic backdrop of The Great Cretto, a location described as ‘the largest piece of site-specific land art in the world’.


Read more
CARRERA MIDO Events 2020: SAFILO GROUP

Carrera announces its participation at Mido with the launch of the SS20 collection in the setting of a New York style speakeasy.


Read more
CHARMANT GROUP 10th Anniversary of Line Art Collection by Charmant

CHARMANT Group is celebrating the 10th anniversary of the Line Art Collection this year.


Read more
DANSHARI Inspired by the art of Japanese minimalism

Launched in January 2020, eyewear newcomer Danshari – inspired by the fine art of minimalism - is the creation of Giuseppe La Boria.


Read more
LENS PRODUCERS DIVEL ITALIA COLLABORATE IN DESIGN AND TERRITORIES PROJECT Faculty of Architecture, University of Palermo

Students enrolled on the University of Palermo's Industrial Design degree course – coordinated by Professor Dario Russo and run by artists, Federica Ditta and Cristiano Pesca – have become involved in a sustainable project studying waste reduction with the Italian lens company Divel, entitled "The second life of the lens".


Read more
ENCHROMA Lenses for Low Vision and Age-Related Eye Conditions

EnChroma has brought out an Lx Series for Low Vision and Age-Related Eye Conditions, a completely new product line to address a rapidly growing category of visual challenges.


Read more
EOE EYEWEAR Eyewear made from recycled eyewear

The Swedish brand EOE has launched a collection of eyewear and sunglasses produced in a material made from old recycled frames.


Read more
ESSILOR® SUN SOLUTION Sunlens company sign collaboration with cycling brand EKOI

ESSILOR® SUN SOLUTION, the Essilor® Group Division specialising in sun plano lenses, and EKOI, a European producer of cycling equipment, have announced the release of EKOI PERSOEVO 10 sunglasses.


Read more
FYSH SUNGLASSES On trend for 2020

Pantone-inspired colours, brightly-toned patterns and design elements characterize a new line of sunglasses from fashion eyewear label FYSH, a brand owned by the Canadian eyewear company, WestGroupe.


Read more
GIGI STUDIOS Release of campaign 2020 and new models – to go a step further

GIGI Studios presents its first collection of the year with 25 new models based on maximum quality and sophisticated designs “that go a step further”.


Read more
GIGI STUDIOS Parallel lines: the new focus on detail at the Spanish eyewear brand

Parallel Lines are one of the new features in the Gigi Studios collection, present in both sun and optical ranges.


Read more
GO EYEWEAR SS20 collections announced – highlights at Mido will include Ana Hickmann Eyewear

GO Eyewear, a company which creates and develops spectacles for brands that are synonymous with design, quality and technology, returns to Mido in 2020.


Read more
GÖTTI SWITZERLAND Dimension goes Lite

Götti Switzerland have widened their choice of styles in the 3D printed Dimension collection with a new Lite series, using an innovative screwless design.


Read more
ITALIA INDEPENDENT GROUP A licensing agreement with CR7 – by Cristiano Ronaldo

The Italian company has agreed a five-year licensing agreement to produce eyewear collections licensed under Cristiano Ronaldo’s CR7 brand.


Read more
INVU BY SWISS EYEWEAR GROUP Optical Frame with Clip Collection launch

INVU is adding a magnetic ultra polarized clip into its optical collection as a natural extension to the brands product offering.


Read more
JEAN-FRANÇOIS REY WAVE: a light, fluid concept by the Marseille eyewear brand

Jean-François Rey’s WAVE concept introduces a light, fluid design language in a collection that expresses movement and a modern graphic style.


Read more
KENMARK EYEWEAR Vera Wang: elegance in Swarovski decorated sunwear

A selection of new sunglasses styles at Vera Wang, produced by Kenmark Eyewear, explores retro-inspired statement designs and a delicate colour palette.


Read more
KIRK & KIRK Matt finish frames added in Centena Collection

Kirk & Kirk have announced they will show a new collection of Matt Centena frames at MIDO 2020, a development in the design concept which brings a new dimension to their acrylic line.


Read more
KOMONO Light Blue Capsule line: a tribute to skateboarding

Inspired by LA’s skateboarding ‘pools’, the Belgian brand Komono launches a capsule collection of contemporary glasses, watches and eyewear accessories in a striking and unusual light blue hue.


Read more
LARA D’ Creative style at Belluno brand by Lara D’Alpaos

A new acetate collection from Lara D’ highlights Lara D’Alpaos’ original creative style in design, with focus on layering effects and a mix of colorations that range from classical tortoise prints and petrol blue to a flash of fluo, aquamarine or fuchsia.


Read more
LIGHTBIRD EYEWEAR New models announced for February release

The Belluno independent label LIGHTBIRD confirms two new women's optical models will show amongst its collections at the Mido fair in February.


Read more
LOGO INNOVATION BY LONGCHAMP EYEWEAR Signature horse detail highlighted on lens

A new sunglass design by the Parisian fashion house Longchamp is adorned with the iconic horse emblem, in a distinctive style – on the left lens.


Read more
LOOK - MADE IN ITALIA New models underline Made-in-Italy DNA

The Italian label LOOK announces its new models at the start of 2020. A contemporary mood, sophisticated design and lightweight construction are characteristic features of the frames in this collection, according to the company statement.


Read more
MARCOLIN GROUP Sponsors of Positive Luxury Awards 2020

Marcolin Group is entering a partnership with Positive Luxury as sponsors of the first edition of the Positive Luxury Awards.


Read more
MASAHIROMARUYAMA Asymmetry is a defining feature of the Japanese designer’s style

A new edition by the Tokyo-based designer Masahiro Maruyama explores the art of the doodle, through lines which appear to have been scribbled freely around the face.


Read more
MMC’ EYEWEAR Launch of Steve McQueen Eyewear™

French independent eyewear specialists MMC’ Eyewear have announced the European roll out of their new ophthalmic collection, Steve McQueen. Designed for men and women, the exclusive lifestyle line is inspired by the effortless style of Hollywood’s ‘King of Cool’ and his much admired iconic looks.


Read more
MODO EYEWEAR 30 years of eyewear design

MODO’s new Lasting lightness since 1990 campaign spans the brand’s entire concept and includes both printed and digital media.


Read more
MENSCH BY FM OPTICS Presentation of new men’s eyewear collection

FM Optics will present its new eyewear collection for men: MENSCH – on the occasion of the MIDO fair in February.


Read more
MONDOTTICA International Management Changes announced

Mondottica International has announced that Founder/CEO Michael Jardine has stepped down from his CEO role, effective since January 1st 2020.


Read more
MOREL Capsule collection with creative designer Nathalie Blanc

French company Morel has launched a capsule collection created in a first collaboration with the French eyewear designer, Nathalie Blanc.


Read more
NARATIEZZI Mido preview: sunglasses with tattoo-effect lenses

Italian independent label Naratiezzi announces its participation at the Mido, with the release of a new optical collection, “in bright, handpicked colours with glitter effects”.


Read more
NEUBAU, SUSTAINABILITY TRENDS Austrian company announces their new bio-based material

Neubau eyewear, a young brand owned by Silhouette International group with a sustainable agenda, has announced a new material described as 100% bio-based and derived from an oil extracted from the seeds of the castor oil plant.


Read more
OCULUS Celebrating 125th anniversary

German company OCULUS is celebrating its 125th anniversary at MIDO 2020. Established in 1895, today the business is jointly managed by the third and fourth generations of the founding family.


Read more
OGI EYEWEAR David Duralde appointed Chief Creative Officer

OGI Eyewear announces the appointment of David Duralde as Chief Creative Officer. Duralde has joined the company not only to lead creative development but also as a partner.


Read more
OPAL X ROLLING STONES The French company announces global partnership with The Rolling Stones

French company OPAL has announced its global partnership (excluding the US) with The Rolling Stones. A “Rolling Stones” glasses and sunglasses collection will be released in 2020, with a dominant theme of music and rock and roll, based on the group’s values, and their extraordinary worldwide appeal.


Read more
POLAROID Mido Events 2020: SAFILO GROUP

POLAROID will showcase its latest brand news and eyewear collections for 2020 in a large colourful space at the Mido fair, according to the latest company statement.


Read more
POLICE BY DE RIGO VISION Continued retail expansion in UK

De Rigo Group’s lifestyle brand Police has opened a new store inside Manchester’s Intu Trafford Centre, the third largest designer outlet in the United Kingdom.


Read more
SAFILO Giorgio Locatelli is named brand ambassador for 2020 optical collections

World famous Michelin star chef, Giorgio Locatelli has been announced as the new face of SAFILO in 2020.


Read more
SEA2SEE SUSTAINABLE EYEWEAR Expanding with retail

Sustainable eyewear organisation Sea2See has opened its first branded eyewear store in Barcelona, Spain.


Read more
TARIAN Young French designer introduces Barragán-inspired eyewear collection, GRAPHIC

Paris based designer Jeremy Tarian was influenced by the solar architecture of Los Cabos, Baja California (Mexico) for the creation of the new Graphic models in his latest eyewear collection.


Read more
THEMA OPTICAL Virtual Eyewear Assistant extended For Consumer Use

Thema Optical, producers of Virtual Eyewear Assistant (V.E.A.), a software application used in an exclusive agreement by GreenVision in Italy, has announced the launch of a new version of the App, adapted for use by the consumer.


Read more
TRANSITIONS Transitions® Signature® GEN 8 launch, Italy

The new Transitions® Signature® GEN 8 lenses will be one of the highlights at the Transitions stand at Mido 2020.


Read more
TREE SPECTACLES Innovating in state-of-the-art materials

Italian independent label Tree Spectacles has launched a Titanium Collection with faceted surfaces, more usually seen in acetate eyewear.


Read more
VAERK COPENHAGEN Launch of new Scandinavian Brand, based in Denmark

VÆRK Copenhagen has introduced an exclusive eyewear collection this season, representing dedication to craftsmanship and advanced technology, blended with Danish design tradition.


Read more
VANNI OCCHIALI COLLABORATES WITH CRISTIAN CHIRONI The multidisciplinary concept, CONCRETE

A new project entitled ‘Vanni for Artissima, CONCRETE by Cristian Chironi’ encompasses a capsule collection and live event for ARTISSIMA 2019, the international fair of contemporary art, Turin.


Read more
VINYLIZE Repurposing old ammunition

The Budapest label has launched the 357 collection, under a new brand name: Caliber Optics.


Read more
VOLTE FACE: NEW RELEASES Chic French design by Jean-François Rey's design studio

Designed for the Jean-François Rey's ‘Studio de Création’, Volte Face is directed by young eyewear fashion designer, Fanélie Colomb.


Read more
WOODYS BARCELONA Collection expands for 2020

A special line dedicated to men – Unique Men by Woodys – is announced as one of the key features of the brand’s new offerings for Mido 2020, which will also include the release of 34 new models for women.


Read more
ZEISS VISION CARE Presentation of ZEISS SmartLife

ZEISS VISION CARE announces its participation at Mido where the official launch of ZEISS SmartLife will take place for the Italian market.


Read more

2019

AIRDP STYLE Paris in Love

AirDP by AirEyeWear has created a frame called ‘Paris in Love’, dedicated to the theme of love.


Read more
BAARS EYEWEAR Futuristic returns: the Roboter sunglasses

French label BAARS Eyewear has announced the release of their innovative Roboter sunglasses, a striking acetate design with a single brow bar. The trend-focused futuristic design features an acetate patented hinge and a dramatic ¾ lens shape with flat top.


Read more
BELUTTI Statement eyewear style

Designed to make everyone feel special, Belutti optical frames and sunglasses are styled to offer individual details which create unusual solutions.


Read more
BLACKFIN Innovation and design sophistication

The new collections from Blackfin are studded with stylistic features and characteristic elements that embody the brand’s vision.


Read more
BOZ EYEWEAR FW 18/19 treats for the eyes

BOZ by Jean-François Rey has announced five new models to inspire luxury desires, and made entirely in France.  The frames are glamorous, with light and feminine shapes in metal or metal/acetate combinations.


Read more
CUTLER AND GROSS British design flair

Capturing the essence of quality and style, the new frames from Cutler and Gross offer attention to detail and fine craftsmanship.


Read more
DELIRIOUS EYEWEAR Buffalo horn preview

Award-winning Italian brand Delirious Eyewear is to preview a new edition of natural buffalo horn frames at Mido 2019.


Read more
ESSILOR® SUN SOLUTION Live the experience at Mido

ESSILOR® SUN SOLUTION, the Essilor® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN KOLOR UP technology.


Read more
ETNIA BARCELONA Inspired by ‘A Bigger Splash’

Hockney, California, the seventies, swimming pools, palm trees and endless blue, sunny skies... This is the look for the new #BeAnartist S/S ‘19 campaign by Etnia Barcelona.


Read more
FACE À FACE ‘Synaesthesia’ : the soul of the creator

A new campaign by the Paris-based design brand explores the world of fine art and the phenomenon of ‘Synaesthesia’, the ability to mix the senses and taste shapes or hear colours. The campaign is released alongside an eyewear collection that explores new directions in volumes, shapes, materials and textures.


Read more
FALVIN EYEWEAR Signature Eyewear Collection updates

Offering contemporary elegance with a cutting-edge upgrade, Danish luxury eyewear brand Falvin has announced new designs in their Signature Eyewear Collection, produced in titanium.


Read more
FEDON An anniversary message

Accessories producer Fedon has announced its 100th anniversary with a reminder about keeping lenses clean and free from scratches or damage through a special edition cleaning cloth.


Read more
FLEYE COPENHAGEN Spring/Summer 2019 preview

This season FLEYE Copenhagen is introducing the second part of their “Flowers of Denmark” campaign.


Read more
FLEYE COPENHAGEN Danish brand wins German Design Award

Fleye Copenhagen has been awarded the German Design Award for Excellent Product Design in the Lifestyle and Fashion Category.


Read more
FURLA EYEWEAR Eye-catching for summer 2019!

Distinctive features, glitter effects and pastel and powder hues. The new sun and optical collection for S/S 2019 by FURLA, produced by De Rigo, offers statement geometric shapes and models in metal and acetate as well as less usual materials.


Read more
IC! BERLIN Cooperation with British illustrator, Owen Davey

ic! berlin has presented its new Cinematik Collection in cooperation with the British illustrator Owen Davey, who has created the artwork for the campaign.


Read more
KALEOS EYEHUNTERS A futuristic edition

The Barcelona brand Kaleos Eyehunters has presented their new line Space this season, a capsule collection of three futuristic-look models – each produced as a limited edition of 150 pieces.


Read more
KALEOS EYEHUNTERS Cobalto: A tribute collection

Club Cobalto was founded on April 28, 1949 in Barcelona by a group of artists determined to spread the most advanced art of the moment.


Read more
KATA Art and movement in design

Crimson announces the launch collection of the new KATA Eyewear collection. The collection will make its debut at Mido 2019.


Read more
KENMARK EYEWEAR Original Penguin expands the wearability of the brand

To expand the fit options within the Original Penguin collection, Kenmark has announced the launch of an Alternative fit concept.


Read more
KIRK & KIRK Celebrating 100 years in optics

Kirk & Kirk are celebrating 100 years in optics with the launch of the Centena Collection produced in acrylic. The family business started in 1919 when Sidney and Percy Kirk converted a dilapidated sewing machine into a lens cutter.


Read more
KOMONO Elementary collection updates

KOMONO has announced the addition of new Elementary sunglasses with classic shapes redefined through exaggerated proportions.


Read more
LIGHTBIRD Italian label launches

A new Italian label, produced in Belluno, launches this month. Lightbird is designed by eyewear designer Corrado Rosson, and features collections presented with two patents.


Read more
MARCOLIN GROUP Strengthening in Asia

Marcolin Group have announced their plan for strong growth and organizational strengthening in the Asian market, in response to the renewed growth of the optical and sunglass segments in that area. The first initiatives include expansion of the team as well as an exponential increase in styles and fittings that meet the tastes and needs of consumers in the Far East.


Read more
MIC-MADE IN CADORE Mountain inspiration

The majestic scenery of the Dolomites offers the inspiration behind Tiziano Tabacchi’s designs for the latest MIC-Made in Cadore Autumn/Winter 2018/19 collection.


Read more
MONOQOOL Innovation and comfort in 3D printed eyewear

Founded over 10 years ago, MONOQOOL’s first focus was innovation. The frame selection at the time was extensive and founder Allan G Petersen understood that without creating something unique and special the company would not be able to compete in this competitive environment.


Read more
MOREL Lightec 3D printed collection

The French eyewear company MOREL has launched its first 3D printed Lightec collection, designed to offer the ultimate experience in comfort.


Read more
MYKITA Celebrating individuality

The next generation of MYKITA sunglass styles send a message of individuality. Experimental shapes, intricate surfaces and crisp colourways come together to form distinctive eyewear statements, says the company.


Read more
PORTRAIT EYEWEAR Glitch Series

A new eyewear series from Portrait, the Italian brand, is inspired by the Glitch art movement, often related to video art forms and photography.


Read more
PRODESIGN DENMARK New colour concepts

Danish eyewear brand ProDesign, part of Design Eyewear Group, has introduced new concepts with fine detailing and rich colours, made to frame ‘the beauty of the eyes’.


Read more
RANDOLPH ENGINEERING Luxury in white gold

American eyewear brand Randolph has released a precious White Gold Collection which combines elegant metal signature details and a deluxe look and feel.


Read more
SCOJO NEW YORK The road to recycling

New York label Scojo is taking a new step toward a more forward and sustainable practice in their new readers, Ebony Court.


Read more
SILHOUETTE EYEWEAR Back to the essentials

Inspired by the optics of a clock, the new Momentum collection from Silhouette features clear and simple design aesthetics. Reduced to the essentials, it showcases the Austrian company’s hallmark iconic minimalism.


Read more
ULTRA LIMITED Brand launches online platform launches for opticians

Ultra Limited – the eyewear brand owned by 450 Srl – announces the launch of a new online platform designed to help opticians select and purchase frames.


Read more
VINYLIZE BY TIPTON Classic hits

Following the success of the AC/DC Back in Black collection in 2018, Vinylize Eyewear has released a new 3-piece collection crafted from AC/DC's 2009 Black Ice album


Read more
WOODYS BARCELONA Jungle spirit

Inspired by the jungle, the new colourful frame collection from Woodys Barcelona includes 13 ophthalmic designs and eight sunglass models, offered in a range of bold, eye-catching colours.


Read more
ZOOBUG LONDON 2019 sunglasses campaign

A new campaign by kids’ fashion photographer Lol Johnson features the brand’s award-winning sunglasses designed for kids of 0-9 years old.


Read more


About
Exhibiting halls Otticlub Media Gallery 2019 Sustainability