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EXHIBITORS: WHAT'S NEW

Product information and updated news from MIDO exhibitors all year round.

2023

23 EYEWEAR 23° Eyewear expands collection

Sustainable brand 23° Eyewear from Italy has expanded its collection with five new models, two sunglasses and three optical models.


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AF Reflect Eyewear Reflect Eyewear collaborates with Eva Al Desnudo

The fashion photographer and creative director from Spain, Eva Losada (also known as Eva Al Desnudo in the art scene), has collaborated with Andrea Pisano, founder and creative director of AF Reflect Eyewear.


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Anna-Karin Karlsson Anna-Karin Karlsson highlights ‘Lucky goes to Vegas’

Luxury eyewear designer, Anna-Karin Karlsson highlights luxurious celebrity style in sunglass frame, Lucky goes to Vegas.


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Albert I’m Stein Albert I’m Stein: “enjoy fun and happy frames”!

Polish independent label, Albert I’m Stein announces several new models including a statement style in their Angry Angel series.


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ANDY WOLF ANDY WOLF has announced a new metal eyewear concept called P22

The Austrian eyewear brand ANDY WOLF has launched its new metal eyewear concept for the Autumn/Winter 2022/23 season.


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Bayria Eyewear Bayria Eyewear presents the Caffè Rosati series

Bayria Eyewear presents the Caffè Rosati series, a series of eyewear inspired by the use of pure colour, immediacy and references to Pop Art.


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Blackfin Blackfin video reveals titanium as “metal of the future”

Blackfin’s video about titanium explores the many benefits of the metal material which is the lead component of the Blackfin eyewear collections.


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CHARMANT MINAMOTO second collection features frames inspired by Japanese craftsmanship and filmmaking.

Charmant has released the second MINAMOTO collection, where designs are informed by several facets of Japanese culture.


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CUTLER AND GROSS Colour Studio by Cutler and Gross highlights the beauty of emerald green for the season.

British luxury eyewear brand Cutler and Gross launches new additions to their exclusive Colour Studio collection.


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DANSHARI DANSHARI best sellers are inspired by minimal design philosophy

In line with a minimal design philosophy, DANSHARI proposes their latest best-selling styles as “frames of great quality” with an intrinsic value.


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Divel Divel launches “eyes speak” campaign

Divel will present a new campaign for Mido 2023, inspired by a well-known Italian expression.


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ESSILORLUXOTTICA ESSILORLUXOTTICA announces their eyewear collection launches for the new season

ESSILORLUXOTTICA has announced multiple product launches for the Mido 2023 fair, with new sunglasses introduced at Tiffany Eyewear, Giorgio Armani Eyewear, Prada.


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FACE À FACE FACE À FACE turns to Memphis Movement

A non-conformist design style, informed by the Memphis art movement of the 1980s, has inspired the latest FACE À FACE collections for Autumn/Winter 2022/23.


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Germano Gambini Germano Gambini eyewear highlights explosion of color

The new Spring/Summer 2023 collection from Germano Gambini is described as a real explosion of colour.


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Götti Götti announce BIONIC line

The glasses are printed in 3D from a single material based on the seeds of the castor bean plant, a sustainable resource.


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HORIZONS OPTICAL Horizons Optical opens new offices in barcelona

Horizons Optical has opened new offices in Sant Cugat del Valles, a municipality close to the city of Barcelona and the airport.


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Impuri Eyewear Informed by sub cultures at Impuri Eyewear

Founded in 2020, the young label Impuri Eyewear describes its mission as “inspiring self-expression.”


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LAPIMA Lapima creates limited edition inspired by Brazil’s Serra Do Mar landscapes

In Lapima’s latest eyewear and sunglasses collection, the creative director Gustavo Assis, imagines the beauty and rich colours of the Serra do Mar in Brazil, translating them into bold designs with a bright and vibrant style.


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Lamarca Italian tradition underlined by Lamarca

Through a rigorous study of style, the Italian brand Lamarca has set its goal to enhance its technical capabilities.


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LARA D’ LARA D’ proposes a ‘natural future’

The latest Natural Future collection by LARA D' is made entirely of bio-plastic, a material composed of cellulose acetate and a plasticizer of vegetable origin.


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Linda Farrow and Peoples From Barbados Linda Farrow and Peoples From Barbados create collab design

British luxury eyewear brand Linda Farrow and Bajan brand, Peoples from Barbados (PFB) have announced a collaborative eyewear design, in the first chapter of a creative project


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Liò Factory

Liò Factory’s RICICLO collection offers a new direction in eco-friendly eyewear, with frames made by hand from leftover materials.


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LOOK-made in Italia New piuma styles introduced by materika

MATERIKA, the high-end brand produced by LOOK-made in Italia, has introduced two new styles in the PIUMA series.


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MOREL MOREL has revealed new logo and renews a corporate commitment to social responsibility

French manufacturer MOREL has announced a new updated logo, which incorporates an iconic cat in the design, an element that has appeared as part of its identity since the 1950s.


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Movitra Movitra previews aviator shape in Limited Edition collection

A new aviator sunglass design is being previewed by the Milan eyewear label, Movitra.


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NEUBAU NEUBAU EYEWEAR has presented a new nature-oriented campaign for new model

For the Autumn/Winter 2022, the Austrian brand NEUBAU EYEWEAR has presented a range of new optical glasses made of titanium and naturalPX.


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NIDEK NIDEK has launched the NT-1p Non Contact Tono/Pachymeter

NIDEK CO., LTD. is the global player in the design, manufacture, and distribution of ophthalmic, optometric, and lens edging equipment.


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Quoise Eyewear Quoise Eyewear from Italy dedicates collection to marine protected areas

The Italian independent label Quoise Eyewear has created a new optical collection dedicated to the most beautiful marine protected areas in Italy.


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Raen Raen adds new Split-Finish Moab style for autumn/winter

Designed for a stylish and sophisticated customer, the new Split-Finish Moab by Raen breathes new life into one of the brand’s most popular Modern Classics.


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Skaga Skaga presents sport-inspired titanium style

Skaga has released an optical style featuring a new sport-inspired shape with ultra-light profiles enhanced by colours and finishing contrasts.


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Ted Baker Ted Baker adds to sunglasses line for 2023

Ted Baker’s latest sunglasses collection is described as a “riot of shapes, colours, patterns and prints”.


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Visottica Visottica Group has acquired Ethos

Visottica Group has announced the acquisition of 60% of the share capital of Ethos S.r.l., a company specialising in galvanic processing for the eyewear and fashion sectors.


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2022

ANDY WOLF “Grow with Us”: campaign looks to a sustainable future

Austrian label Andy Wolf has stepped up its commitment to sustainability in the future, dedicating the entire year to the motto, “Grow with Us”


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ANNE & VALENTIN A collection built on free expression

The French company Anne & Valentin presents new models in its artistic sun and optical collection, where everything is created "based on feelings and emotions."


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ANY DI Evolving concepts for the future, with an eye on eco-friendly design

"When we think of the future, we are thinking of development, innovation and optimization. We strive to move forward, we reflect and improve, we keep some things and we develop some new things"


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BAYRIA The Italian brand is inspired by architectural statements

Bayria Eyewear has presented its new collection for the season, a mix of bold acetate frames with strong structures and experimental aesthetics.


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BLACKFIN Blackfin One adds fresh new colours

The Blackfin One collection, a premium titanium line with contemporary, ‘sculpted’ shapes, sees the addition of bright new colours in the optical designs.


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BRETT EYEWEAR Qstom: a versatile, gentleman’s eyewear concept

BRETT Eyewear presents the latest looks in the Qstom collection for men – a line offering absolute versatility to customise a quality pure titanium frame.


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CENTROSTYLE Airport InArmocromia, exploring the world in vibrant colours

Centrostyle has launched a new line called Airport InArmocromia. From a union between the design of the Tokyo collection in acetate and the exploration of the world of colour.


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CHARMANT A new line called MINAMOTO, launched for Autumn/Winter 21/22

A new collection called Minamoto, which means "origin” in Japanese, has been announced by CHARMANT Group.


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COCO SONG Area98 announces the new decorative Coco Song collection and campaign for Spring/Summer 2022

Coco Song has revealed their new campaign imagery for the collections launching at MIDO 2022.


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COVRT PROJECT Blue-light-blocking lens coating meets shifts for a new way of living

Covrt Project – the young London brand known for its street aesthetic fused with functionality, technical precision and cutting-edge technology – has confirmed successful uptake of its blue blocking lens coatings launched in Autumn 2021.


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DESIO 3-tone dailies in Attitude collection announced

Desio’s well-known collection, Attitude sees the introduction of new 3-tone daily lenses.


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EYOTO The technology company launches new Atlas platform and remote slit lamp this month

Eyoto, has announced the launch of a new approach to ophthalmic lens inspection that they say delivers quality control efficiency, accuracy and traceability for optical labs, while also providing valuable data to assist lab management.


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FEDON Lens cleaners to meet the need for excellent hygiene and sight protection

FEDON has released a new Lens Cleaning Spray with a fully customizable label.


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FROST EYEWEAR A boost of color and fresh design in new optical styles by the German designers from the Black Forest

Frost Hot glasses, the acetate collection by the German artisan brand, have added new innovative designs to their handmade series of frames.


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GIGI STUDIOS The Spanish brand announces The Thin (Red) Line in the LAB Collection

Gigi Studios announces the new designs in its LAB collection, produced in lightweight, resistant materials.


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Haffmans & Neumeister Following their previous collaboration, Haffmans & Neumeister + Marcus Paul release a charismatic sophomore collection

The second collaboration between sheet metal specialists Haffmans & Neumeister and innovative stylist Marcus Paul further reveals their shared interests in aesthetics and design—this time with a particularly dynamic quality.


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HUMA EYEWEAR Italian label previews new futuristic and geometric sunglass designs

The Italian independent label HUMA takes a new stance on geometric shapes, with the latest sunglass styles offering a graphic and striking look.


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IZIPIZI The French brand has launched a third collaboration range with MoMA Design Store

The trendy French eyewear brand for all the family has announced its third collaboration collection with MoMA Design Store.


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Jimmy Crystal New York Reading glasses and sunglasses in a bold and bright colour palette for the summer season

Describing the line as a one-of-a-kind collection, Jimmy Crystal New York prepares for its presentation of new designs, which include frames with Blue Light Blocking lenses which protect the eyes from blue light when using laptops, tablets and monitors.


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KALEOS Memory titanium ophthalmic collection introduced by the Barcelona eyewear brand

A new, versatile optical line by KALEOS in memory titanium fuses the benefits of the flexible material with the contemporary fashion edge of the Barcelona-based brand.


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KIRK & KIRK New Centiles collection announced with two-tone colours

The British company Kirk & Kirk has announced a brand new Italian acrylic collection called Centiles – available for order immediately.


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KOMONO Well-established styles take precedence at the Belgian eyewear label

KOMONO describe their Autumn/Winter 2021 optical collection as a line that revisits classic shapes expanding on well-established lines and the timeless look that is popular for the season.


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KYME The Italian brand announces limited line, dedicated to Barbie & Ken

KYME launched a collaborative limited edition with American firm Mattel, as a tribute to Barbie & Ken.


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L’AMY AMERICA The optical manufacturing and distribution company has won four awards

L’Amy America, an optical manufacturing and distribution company headquartered in Norwalk, Connecticut, has won four optical industry awards, including EYEVOTE READER’s CHOICE FAVORITE FRAME COMPANY.


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LIGHTBIRD ‘Flying Away’ campaign presents new models

Lightbird, the Belluno-based eyewear company by Italian designer Corrado Rosson, announces new models and a fresh campaign for Spring/Summer 2022.


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LOOK - made in Italia Inspired by the greats of Italian art in “New Rinascimento”

LOOK - made in Italia presents its new lines for Spring in a communication campaign inspired by Renaissance art.


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MALAMA EYEWEAR A sustainable brand launched by LARA D' in Italy

LARA D', the artisan brand created in Northern Italy, has announced the launch of the new line MALAMA, produced in biodegradable materials.


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MEI SYSTEM A new lens edger announced by the Italian company

From the Italian machinery company MEI comes a new lens edger – the BispheraTBA Phoenix, designed for any kind of small and large-scale lab.


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MIGA STUDIO The Italian brand has launched a collaboration with HOET Eyewear

Miga Studio has joined in a collaboration with HOET, a brand of eyewear known in the European eyewear sphere for their relentless pursuit of innovation with 3D titanium printing.


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MOVITRA Limited Edition sunglasses announced - part of a major new release by the Italian brand for 2022

"This is our most imaginative Limited Edition to date, offering the highest quality materials and a bold, luxury aesthetic that's beautiful, individual and intense,"


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NINA MÛR EYEWEAR Helena Rohner and Nina Mûr present a collaborative line called the Magna Collection

In this new collaboration of the season, two female designers from Spanish brands have come together to co-work on a project rooted in design and sustainability.


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OCULUS New GRAS Module for Myopia Master®

The new GRAS (Gullstrand Refractive Analysis System) software module at OCULUS is described as "a great advance for any myopia manager".


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PRODESIGN Icons by GAIL SPENCE - PRODESIGN has announced an anniversary edition for their 50th years celebration in 2023

PRODESIGN has announced that they are resuming their collaboration with Gail Spence by relaunching the No 1. Design with a new and contemporary look.


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ROLF SPECTACLES The Tyrolean brand develops tactile texture in 3D printed substance mount collection

The Tyrolean eyeglasses manufacturer ROLF kicks off Spring/Summer 2022 with the introduction of a new tactile texture in their 3D printed collection made from beans.


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RUDY PROJECT Racing design by specialist sports brand: the Deltabeat is the latest innovation in the high-tech sports collection

RUDY PROJECT’s new Deltabeat combines the distinctive edgy design of the Italian brand with advanced lens technology.


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SILHOUETTE Looks for work and weekend, in one collection

The Venture collection is highlighted by Silhouette this season, designed for "both business and casual style" - to achieve versatility and quality in one.


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SKUGGA ADVANCING SMART GLASSES FOR FASHION AND DESIGN BRANDS

SKUGGA Technology AB, the Stockholm-based tech company, has created an industry leading smart miniaturised eyewear module, designed specifically for eyewear fashion brands.


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SNOB MILANO Clip-on collection adds new dimension to Italian collection

A new clip-on collection announced by SNOB MILANO consists of ten frames with magnetic clip-on sunglasses, the brand’s hallmark.


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SOL SOL ITO The SOL SOL ITO team from Switzerland to launch READ ON at MIDO

The SOL SOL ITO eyewear brand announces the launch of READ ON, a brand new concept of readers, built in to an iPhone case.


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TARIAN The French designer explores light and color in extensive series of frames for the season

Playful assemblies reusing acetate offcuts, humorous design in a rainbow palette and a time for floral hues that bring light to the eyes and energise the soul.


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THEO The Kitespots ‘family’ of frames explores the free-floating lens

The Belgian designers theo have explored the inspiring dance of the kite in flight in a new eyewear ‘family’, for autumn/winter 21/22.


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TRACTION PRODUCTIONS 1980s looks and allure: Fantasque welcomes the disco vibe

TRACTION PRODUCTIONS, the French eyewear producer, has released new oversized ophthalmic designs with a strong 1980s aesthetic.


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TREE SPECTACLES Evolving colors and combinations at the Italian independent label

The Italian label TREE Spectacles introduce two new bold models named Vedra and Midas.


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VERONIKA WILDGRUBER Loki and Rocky for winter release

Multi-talented designer Veronika Wildgruber’s new eyewear styles – released this autumn/winter season – include the sunglass model Rocky, with a new colour palette of blackrose and blackbrown – with a graduated effect.


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VISOTTICA COMOTEC Acquisition of majority stake of Ookii, the Belluno based precision micromechanics company

Italian eyewear components producer Visottica Comotec has completed the acquisition of the majority stake of Ookii, a company specialising in precision micromechanics


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VIVEUR EYEWEAR The brand introduces Cannes in the Heritage Collection

A new vintage-inspired ophthalmic frame by the Italian brand Viveur is launched for Spring/Summer in the brand's Heritage Collection.


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VINYLIZE The vinyl brand announces a Limited Edition in bright purple, an homage to Purple Rain

VINYLIZE has previewed the Purple Pupil Protectors, a limited edition of five frames to celebrate the colour purple and music legend Prince.


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VOLTE FACE JF REY EYEWEAR DESIGN presents the new VOLTE FACE collection

VOLTE FACE, a brand of optical frames that brings together "the world of women’s fashion and the creative spirit of the JF REY eyewear company”.


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William Morris London Color focus in line with fashion: pastels, pinks and oranges and ombré effects

William Morris London frames are designed for the new season to encapsulate the imagination and expressiveness of the latest fashion trends within the eyewear industry.


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WOODYS EYEWEAR KANSO 1.6 released: a new high-grade titanium range informed by Japanese design

The new line announced by Woodys Eyewear comprises 11 men's models combining minimalism and elegance with touches of colour 'made in Woodys'.


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X-IDE New blended colour palette at the Italian brand

X-Ide has introduced new frames in its X-Ide Original collection, where colours are fused together, bonding the layers of acetate and creating patterns which are described as "modern and feminine".


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EXHIBITOR NEWS ARCHIVE