EXHIBITORS: WHAT'S NEW

Albert I’mStein, first launched in 2017, announces its new line for 2021.

Blackfin has announced a new campaign shot in the Venice lagoon in Italy.

AREA98 describes its new COCO SONG collection as a meeting of East and West, full of innovation and unique details.

A new Sports line by Italian lens producer DIVEL is being presented at the “DIVEL DIGITAL EVENT – See the world with us”.

Modo has revealed that its brand ECO Ocean has won the A’DESIGN Award in the sustainable products, projects and green design category.

INSPECS has launched its own sustainable eyewear range called BOTANIQ^™. Designed by an in-house team at INSPECS, the line uses biodegradable eyewear materials as a direct response to consumer demand for sustainable products.

First created in 1980, DIVA Eyewear’s line of optical frames and sunglasses are traditionally known for their rich decorations characterised by Austrian Swarovski crystals, an element that allows for intricate detailing on each of the women’s designs.

The Italian eyewear company, founded by Lapo Elkann, has created a collection to celebrate excellence, Italian quality and innovation in partnership with Enea Bastianini, who has signed a two-year sponsorship agreement with the brand.

The Italian brand of accessories and luxury real estate projects by the Lamborghini family’s heir celebrates the company's 40th anniversary this year.

LINDBERG explores the interplay between design and nature in their latest optical and sun collections.

An expression of warmth and a reminder of human connection, LOOK-made in Italia presents its new 2021 communication campaign: ABBRACCIO and new collections for 2021.

With refreshed iconic characteristics and traditional signature colours, the new releases in the Polo Ralph Lauren collection pay homage to the iconic status of the American designer’s uniquely recognizable style.

A special new collection by the German label – EDITION 21 by MARKUS T – is the result of four unique inspirational concepts: Consistency, Concentration, Cooperation, Clarity.

An avant-garde style with Japanese precision are characteristics of Metronome Eyewear and their newly released models in the “Kiss the future” collection.

Mondottica and Vivienne Westwood have announced the signing of a licensing agreement for the design, production and distribution of the Vivienne Westwood eyewear collections.

Morel’s designers use the colors of the year – Ultimate Gray and Illuminating - to create models at the heart of the latest color trends.

With photography by long-term collaborator Mark Borthwick, a new campaign by MYKITA mixes contrasting styles of imagery, from stark minimalist portraiture to vibrant abstract images.

Peter Coombs Eyewear presents titanium and Argentium silver eyewear designed to fit slim faces with short pupil distances.

Widening the sport prescription choices in eyewear, Rudy Project launches two new products with state-of-the-art design and functionality.

This month, the SEVENTH STREET by SAFILO eyewear collection sees the addition of new models characterized by a contemporary design style.

The four brand new styles at Tom Ford Eyewear are dedicated to the female universe for Autumn/Winter ’21.

On the occasion of the MIDO 2021 | Digital Edition, Trevi Coliseum reveals its stylistic concepts in the new Trevi 1971.

The Italian brand Vanni has created a new campaign designed to express the “chromatic” universe of its eyewear collections.

VÆRK Copenhagen latest eyewear collection represents dedication to combining craftsmanship, advanced technology and Danish design traditions.

Woodys Barcelona introduces its Spring/Summer collection of sunglasses, with eight models featuring a vintage Parisian-chic style.

YUICHI TOYAMA, the Japanese designer, has presented distinctive and unique eyewear collections for 2021, offering pure Japanese design with structural aesthetics.

Andy Wolf introduces "Ultra Light", a new design study in its established WHITE HEAT line.

A new line from globally recognized celebrity David Beckham, produced and distributed by Safilo launches worldwide from January 2020.

Blackfin’s new campaign has been created against the dramatic backdrop of The Great Cretto, a location described as ‘the largest piece of site-specific land art in the world’.

Carrera announces its participation at Mido with the launch of the SS20 collection in the setting of a New York style speakeasy.

CHARMANT Group is celebrating the 10^th anniversary of the Line Art Collection this year.

Launched in January 2020, eyewear newcomer Danshari – inspired by the fine art of minimalism - is the creation of Giuseppe La Boria.

Students enrolled on the University of Palermo's Industrial Design degree course – coordinated by Professor Dario Russo and run by artists, Federica Ditta and Cristiano Pesca – have become involved in a sustainable project studying waste reduction with the Italian lens company Divel, entitled "The second life of the lens".

EnChroma has brought out an Lx Series for Low Vision and Age-Related Eye Conditions, a completely new product line to address a rapidly growing category of visual challenges.

The Swedish brand EOE has launched a collection of eyewear and sunglasses produced in a material made from old recycled frames.

ESSILOR^® SUN SOLUTION^™, the Essilor^® Group Division specialising in sun plano lenses, and EKOI, a European producer of cycling equipment, have announced the release of EKOI PERSOEVO 10 sunglasses.

Pantone-inspired colours, brightly-toned patterns and design elements characterize a new line of sunglasses from fashion eyewear label FYSH, a brand owned by the Canadian eyewear company, WestGroupe.

GIGI Studios presents its first collection of the year with 25 new models based on maximum quality and sophisticated designs “that go a step further”.

Parallel Lines are one of the new features in the Gigi Studios collection, present in both sun and optical ranges.

GO Eyewear, a company which creates and develops spectacles for brands that are synonymous with design, quality and technology, returns to Mido in 2020.

Götti Switzerland have widened their choice of styles in the 3D printed Dimension collection with a new Lite series, using an innovative screwless design.

The Italian company has agreed a five-year licensing agreement to produce eyewear collections licensed under Cristiano Ronaldo’s CR7 brand.

INVU is adding a magnetic ultra polarized clip into its optical collection as a natural extension to the brands product offering.

Jean-François Rey’s WAVE concept introduces a light, fluid design language in a collection that expresses movement and a modern graphic style.

A selection of new sunglasses styles at Vera Wang, produced by Kenmark Eyewear, explores retro-inspired statement designs and a delicate colour palette.

Kirk & Kirk have announced they will show a new collection of Matt Centena frames at MIDO 2020, a development in the design concept which brings a new dimension to their acrylic line.

Inspired by LA’s skateboarding ‘pools’, the Belgian brand Komono launches a capsule collection of contemporary glasses, watches and eyewear accessories in a striking and unusual light blue hue.

A new acetate collection from Lara D’ highlights Lara D’Alpaos’ original creative style in design, with focus on layering effects and a mix of colorations that range from classical tortoise prints and petrol blue to a flash of fluo, aquamarine or fuchsia.

The Belluno independent label LIGHTBIRD confirms two new women's optical models will show amongst its collections at the Mido fair in February.

A new sunglass design by the Parisian fashion house Longchamp is adorned with the iconic horse emblem, in a distinctive style – on the left lens.

The Italian label LOOK announces its new models at the start of 2020. A contemporary mood, sophisticated design and lightweight construction are characteristic features of the frames in this collection, according to the company statement.

Marcolin Group is entering a partnership with Positive Luxury as sponsors of the first edition of the Positive Luxury Awards.

A new edition by the Tokyo-based designer Masahiro Maruyama explores the art of the doodle, through lines which appear to have been scribbled freely around the face.

French independent eyewear specialists MMC’ Eyewear have announced the European roll out of their new ophthalmic collection, Steve McQueen. Designed for men and women, the exclusive lifestyle line is inspired by the effortless style of Hollywood’s ‘King of Cool’ and his much admired iconic looks.

MODO’s new Lasting lightness since 1990 campaign spans the brand’s entire concept and includes both printed and digital media.

FM Optics will present its new eyewear collection for men: MENSCH – on the occasion of the MIDO fair in February.

Mondottica International has announced that Founder/CEO Michael Jardine has stepped down from his CEO role, effective since January 1st 2020.

French company Morel has launched a capsule collection created in a first collaboration with the French eyewear designer, Nathalie Blanc.

Italian independent label Naratiezzi announces its participation at the Mido, with the release of a new optical collection, “in bright, handpicked colours with glitter effects”.

Neubau eyewear, a young brand owned by Silhouette International group with a sustainable agenda, has announced a new material described as 100% bio-based and derived from an oil extracted from the seeds of the castor oil plant.

German company OCULUS is celebrating its 125^th anniversary at MIDO 2020. Established in 1895, today the business is jointly managed by the third and fourth generations of the founding family.

OGI Eyewear announces the appointment of David Duralde as Chief Creative Officer. Duralde has joined the company not only to lead creative development but also as a partner.

French company OPAL has announced its global partnership (excluding the US) with The Rolling Stones. A “Rolling Stones” glasses and sunglasses collection will be released in 2020, with a dominant theme of music and rock and roll, based on the group’s values, and their extraordinary worldwide appeal.

POLAROID will showcase its latest brand news and eyewear collections for 2020 in a large colourful space at the Mido fair, according to the latest company statement.

De Rigo Group’s lifestyle brand Police has opened a new store inside Manchester’s Intu Trafford Centre, the third largest designer outlet in the United Kingdom.

World famous Michelin star chef, Giorgio Locatelli has been announced as the new face of SAFILO in 2020.

Sustainable eyewear organisation Sea2See has opened its first branded eyewear store in Barcelona, Spain.

Paris based designer Jeremy Tarian was influenced by the solar architecture of Los Cabos, Baja California (Mexico) for the creation of the new Graphic models in his latest eyewear collection.

Thema Optical, producers of Virtual Eyewear Assistant (V.E.A.), a software application used in an exclusive agreement by GreenVision in Italy, has announced the launch of a new version of the App, adapted for use by the consumer.

The new Transitions^® Signature^® GEN 8^™ lenses will be one of the highlights at the Transitions stand at Mido 2020.

Italian independent label Tree Spectacles has launched a Titanium Collection with faceted surfaces, more usually seen in acetate eyewear.

VÆRK Copenhagen has introduced an exclusive eyewear collection this season, representing dedication to craftsmanship and advanced technology, blended with Danish design tradition.

A new project entitled ‘Vanni for Artissima, CONCRETE by Cristian Chironi’ encompasses a capsule collection and live event for ARTISSIMA 2019, the international fair of contemporary art, Turin.

The Budapest label has launched the 357 collection, under a new brand name: Caliber Optics.

Designed for the Jean-François Rey's ‘Studio de Création’, Volte Face is directed by young eyewear fashion designer, Fanélie Colomb.

A special line dedicated to men – Unique Men by Woodys – is announced as one of the key features of the brand’s new offerings for Mido 2020, which will also include the release of 34 new models for women.

ZEISS VISION CARE announces its participation at Mido where the official launch of ZEISS SmartLife will take place for the Italian market.

AirDP by AirEyeWear has created a frame called ‘Paris in Love’, dedicated to the theme of love.

French label BAARS Eyewear has announced the release of their innovative Roboter sunglasses, a striking acetate design with a single brow bar. The trend-focused futuristic design features an acetate patented hinge and a dramatic ¾ lens shape with flat top.

Designed to make everyone feel special, Belutti optical frames and sunglasses are styled to offer individual details which create unusual solutions.

The new collections from Blackfin are studded with stylistic features and characteristic elements that embody the brand’s vision.

BOZ by Jean-François Rey has announced five new models to inspire luxury desires, and made entirely in France.  The frames are glamorous, with light and feminine shapes in metal or metal/acetate combinations.

Capturing the essence of quality and style, the new frames from Cutler and Gross offer attention to detail and fine craftsmanship.

Award-winning Italian brand Delirious Eyewear is to preview a new edition of natural buffalo horn frames at Mido 2019.

ESSILOR^® SUN SOLUTION^™, the Essilor^® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN^™ KOLOR UP^™ technology.

Hockney, California, the seventies, swimming pools, palm trees and endless blue, sunny skies... This is the look for the new #BeAnartist S/S ‘19 campaign by Etnia Barcelona.

A new campaign by the Paris-based design brand explores the world of fine art and the phenomenon of ‘Synaesthesia’, the ability to mix the senses and taste shapes or hear colours. The campaign is released alongside an eyewear collection that explores new directions in volumes, shapes, materials and textures.

Offering contemporary elegance with a cutting-edge upgrade, Danish luxury eyewear brand Falvin has announced new designs in their Signature Eyewear Collection, produced in titanium.

Accessories producer Fedon has announced its 100th anniversary with a reminder about keeping lenses clean and free from scratches or damage through a special edition cleaning cloth.

This season FLEYE Copenhagen is introducing the second part of their “Flowers of Denmark” campaign.

Fleye Copenhagen has been awarded the German Design Award for Excellent Product Design in the Lifestyle and Fashion Category.

Distinctive features, glitter effects and pastel and powder hues. The new sun and optical collection for S/S 2019 by FURLA, produced by De Rigo, offers statement geometric shapes and models in metal and acetate as well as less usual materials.

ic! berlin has presented its new Cinematik Collection in cooperation with the British illustrator Owen Davey, who has created the artwork for the campaign.

The Barcelona brand Kaleos Eyehunters has presented their new line Space this season, a capsule collection of three futuristic-look models – each produced as a limited edition of 150 pieces.

Club Cobalto was founded on April 28, 1949 in Barcelona by a group of artists determined to spread the most advanced art of the moment.

Crimson announces the launch collection of the new KATA Eyewear collection. The collection will make its debut at Mido 2019.

To expand the fit options within the Original Penguin collection, Kenmark has announced the launch of an Alternative fit concept.

Kirk & Kirk are celebrating 100 years in optics with the launch of the Centena Collection produced in acrylic. The family business started in 1919 when Sidney and Percy Kirk converted a dilapidated sewing machine into a lens cutter.

KOMONO has announced the addition of new Elementary sunglasses with classic shapes redefined through exaggerated proportions.

A new Italian label, produced in Belluno, launches this month. Lightbird is designed by eyewear designer Corrado Rosson, and features collections presented with two patents.

Marcolin Group have announced their plan for strong growth and organizational strengthening in the Asian market, in response to the renewed growth of the optical and sunglass segments in that area. The first initiatives include expansion of the team as well as an exponential increase in styles and fittings that meet the tastes and needs of consumers in the Far East.

The majestic scenery of the Dolomites offers the inspiration behind Tiziano Tabacchi’s designs for the latest MIC-Made in Cadore Autumn/Winter 2018/19 collection.

Founded over 10 years ago, MONOQOOL’s first focus was innovation. The frame selection at the time was extensive and founder Allan G Petersen understood that without creating something unique and special the company would not be able to compete in this competitive environment.

The French eyewear company MOREL has launched its first 3D printed Lightec collection, designed to offer the ultimate experience in comfort.

The next generation of MYKITA sunglass styles send a message of individuality. Experimental shapes, intricate surfaces and crisp colourways come together to form distinctive eyewear statements, says the company.

A new eyewear series from Portrait, the Italian brand, is inspired by the Glitch art movement, often related to video art forms and photography.

Danish eyewear brand ProDesign, part of Design Eyewear Group, has introduced new concepts with fine detailing and rich colours, made to frame ‘the beauty of the eyes’.

American eyewear brand Randolph has released a precious White Gold Collection which combines elegant metal signature details and a deluxe look and feel.

New York label Scojo is taking a new step toward a more forward and sustainable practice in their new readers, Ebony Court.

Inspired by the optics of a clock, the new Momentum collection from Silhouette features clear and simple design aesthetics. Reduced to the essentials, it showcases the Austrian company’s hallmark iconic minimalism.

Ultra Limited – the eyewear brand owned by 450 Srl – announces the launch of a new online platform designed to help opticians select and purchase frames.

Following the success of the AC/DC Back in Black collection in 2018, Vinylize Eyewear has released a new 3-piece collection crafted from AC/DC's 2009 Black Ice album

Inspired by the jungle, the new colourful frame collection from Woodys Barcelona includes 13 ophthalmic designs and eight sunglass models, offered in a range of bold, eye-catching colours.

A new campaign by kids’ fashion photographer Lol Johnson features the brand’s award-winning sunglasses designed for kids of 0-9 years old.