MIDO 2022 | DIGITAL EDITION IS ONLINE
 
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EXHIBITORS: WHAT'S NEW

Product information and updated news from MIDO exhibitors all year round.

2022

ANNE & VALENTIN A collection built on free expression

The French company Anne & Valentin presents new models in its artistic sun and optical collection, where everything is created "based on feelings and emotions."


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BAYRIA The Italian brand is inspired by architectural statements

Bayria Eyewear has presented its new collection for the season, a mix of bold acetate frames with strong structures and experimental aesthetics.


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CHARMANT A new line called MINAMOTO, launched for Autumn/Winter 21/22

A new collection called Minamoto, which means "origin” in Japanese, has been announced by CHARMANT Group.


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COVRT PROJECT Blue-light-blocking lens coating meets shifts for a new way of living

Covrt Project – the young London brand known for its street aesthetic fused with functionality, technical precision and cutting-edge technology – has confirmed successful uptake of its blue blocking lens coatings launched in Autumn 2021.


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FROST EYEWEAR A boost of color and fresh design in new optical styles by the German designers from the Black Forest

Frost Hot glasses, the acetate collection by the German artisan brand, have added new innovative designs to their handmade series of frames.


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GIGI STUDIOS The Spanish brand announces The Thin (Red) Line in the LAB Collection

Gigi Studios announces the new designs in its LAB collection, produced in lightweight, resistant materials.


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Haffmans & Neumeister Following their previous collaboration, Haffmans & Neumeister + Marcus Paul release a charismatic sophomore collection

The second collaboration between sheet metal specialists Haffmans & Neumeister and innovative stylist Marcus Paul further reveals their shared interests in aesthetics and design—this time with a particularly dynamic quality.


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KALEOS Memory titanium ophthalmic collection introduced by the Barcelona eyewear brand

A new, versatile optical line by KALEOS in memory titanium fuses the benefits of the flexible material with the contemporary fashion edge of the Barcelona-based brand.


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KIRK & KIRK New Centiles collection announced with two-tone colours

The British company Kirk & Kirk has announced a brand new Italian acrylic collection called Centiles – available for order immediately.


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KOMONO Well-established styles take precedence at the Belgian eyewear label

KOMONO describe their Autumn/Winter 2021 optical collection as a line that revisits classic shapes expanding on well-established lines and the timeless look that is popular for the season.


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KYME The Italian brand announces limited line, dedicated to Barbie & Ken

KYME launched a collaborative limited edition with American firm Mattel, as a tribute to Barbie & Ken.


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PRODESIGN Icons by GAIL SPENCE - PRODESIGN has announced an anniversary edition for their 50th years celebration in 2023

PRODESIGN has announced that they are resuming their collaboration with Gail Spence by relaunching the No 1. Design with a new and contemporary look.


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RUDY PROJECT Racing design by specialist sports brand: the Deltabeat is the latest innovation in the high-tech sports collection

RUDY PROJECT’s new Deltabeat combines the distinctive edgy design of the Italian brand with advanced lens technology.


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SILHOUETTE Looks for work and weekend, in one collection

The Venture collection is highlighted by Silhouette this season, designed for "both business and casual style" - to achieve versatility and quality in one.


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SNOB MILANO Clip-on collection adds new dimension to Italian collection

A new clip-on collection announced by SNOB MILANO consists of ten frames with magnetic clip-on sunglasses, the brand’s hallmark.


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TARIAN The French designer explores light and color in extensive series of frames for the season

Playful assemblies reusing acetate offcuts, humorous design in a rainbow palette and a time for floral hues that bring light to the eyes and energise the soul.


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THEO The Kitespots ‘family’ of frames explores the free-floating lens

The Belgian designers theo have explored the inspiring dance of the kite in flight in a new eyewear ‘family’, for autumn/winter 21/22.


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VERONIKA WILDGRUBER Loki and Rocky for winter release

Multi-talented designer Veronika Wildgruber’s new eyewear styles – released this autumn/winter season – include the sunglass model Rocky, with a new colour palette of blackrose and blackbrown – with a graduated effect.


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VISOTTICA COMOTEC Acquisition of majority stake of Ookii, the Belluno based precision micromechanics company

Italian eyewear components producer Visottica Comotec has completed the acquisition of the majority stake of Ookii, a company specialising in precision micromechanics


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WOODYS EYEWEAR KANSO 1.6 released: a new high-grade titanium range informed by Japanese design

The new line announced by Woodys Eyewear comprises 11 men's models combining minimalism and elegance with touches of colour 'made in Woodys'.


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X-IDE New blended colour palette at the Italian brand

X-Ide has introduced new frames in its X-Ide Original collection, where colours are fused together, bonding the layers of acetate and creating patterns which are described as "modern and feminine".


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2021

ALBERT I’MSTEIN Announcing brand new styles in their fun, upbeat collections

Albert I’mStein, first launched in 2017, announces its new line for 2021.


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BLACKFIN TO THE ROOTS campaign launches for 2021

Blackfin has announced a new campaign shot in the Venice lagoon in Italy.


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Coco Song Innovative shapes for an iconic and surprising look

AREA98 describes its new COCO SONG collection as a meeting of East and West, full of innovation and unique details.


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DIVEL ITALIA Preview of DIVEL’s new collection of sports lenses

A new Sports line by Italian lens producer DIVEL is being presented at the “DIVEL DIGITAL EVENT – See the world with us”.


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ECO EYEWEAR ECO Ocean has won the A’DESIGN Award

Modo has revealed that its brand ECO Ocean has won the A’DESIGN Award in the sustainable products, projects and green design category.


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INSPECS Sustainable focus with launch of BOTANIQ eyewear collection this month

INSPECS has launched its own sustainable eyewear range called BOTANIQ. Designed by an in-house team at INSPECS, the line uses biodegradable eyewear materials as a direct response to consumer demand for sustainable products.


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IOVES SPA The Italian manufacturer announces the 2021 styles in its luxury collection DIVA – having acquired the company BRILLARTE in December 2020

First created in 1980, DIVA Eyewear’s line of optical frames and sunglasses are traditionally known for their rich decorations characterised by Austrian Swarovski crystals, an element that allows for intricate detailing on each of the women’s designs.


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Italia Independent Italian company signs sponsorship agreement with Enea Bastianini

The Italian eyewear company, founded by Lapo Elkann, has created a collection to celebrate excellence, Italian quality and innovation in partnership with Enea Bastianini, who has signed a two-year sponsorship agreement with the brand.


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TONINO LAMBORGHINI Resourceful character and 100% Italian design by heritage brand

The Italian brand of accessories and luxury real estate projects by the Lamborghini family’s heir celebrates the company's 40th anniversary this year.


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LINDBERG An expression of design unified with nature

LINDBERG explores the interplay between design and nature in their latest optical and sun collections.


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LOOK-made in Italia “Abbraccio”: a sign of our times

An expression of warmth and a reminder of human connection, LOOK-made in Italia presents its new 2021 communication campaign: ABBRACCIO and new collections for 2021.


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LUXOTTICA The iconic style of the POLO RALPH LAUREN brand is back

With refreshed iconic characteristics and traditional signature colours, the new releases in the Polo Ralph Lauren collection pay homage to the iconic status of the American designer’s uniquely recognizable style.


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MARKUS T Edition 21 by German independent label: marking 2021 with something new, born from experience

A special new collection by the German label – EDITION 21 by MARKUS T – is the result of four unique inspirational concepts: Consistency, Concentration, Cooperation, Clarity.


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METRONOME EYEWEAR Kiss the future for 2021

An avant-garde style with Japanese precision are characteristics of Metronome Eyewear and their newly released models in the “Kiss the future” collection.


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MONDOTTICA The UK company has signed a deal with Vivienne Westwood for eyewear license

Mondottica and Vivienne Westwood have announced the signing of a licensing agreement for the design, production and distribution of the Vivienne Westwood eyewear collections.


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MOREL New releases by the French company highlight colors of the year

Morel’s designers use the colors of the year – Ultimate Gray and Illuminating - to create models at the heart of the latest color trends.


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MYKITA In Living Colour: campaign launches for 2021

With photography by long-term collaborator Mark Borthwick, a new campaign by MYKITA mixes contrasting styles of imagery, from stark minimalist portraiture to vibrant abstract images.


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PETER COOMBS EYEWEAR The Australian designer offers custom slim fit styles in COOMBS+CO collection

Peter Coombs Eyewear presents titanium and Argentium silver eyewear designed to fit slim faces with short pupil distances.


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RUDY PROJECT Two new models added in optical range for sports

Widening the sport prescription choices in eyewear, Rudy Project launches two new products with state-of-the-art design and functionality.


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SEVENTH STREET BY SAFILO A contemporary eyewear collection, designed for every member of the family

This month, the SEVENTH STREET by SAFILO eyewear collection sees the addition of new models characterized by a contemporary design style.


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TOM FORD EYEWEAR Dedicated to the female universe for Autumn/Winter ’21

The four brand new styles at Tom Ford Eyewear are dedicated to the female universe for Autumn/Winter ’21.


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TREVI COLISEUM Bold and confident design concepts for Trevi 1971

On the occasion of the MIDO 2021 | Digital Edition, Trevi Coliseum reveals its stylistic concepts in the new Trevi 1971.


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VANNI Visual campaign theme “Il colore del gusto - Colour of Taste” evolves for 2021

The Italian brand Vanni has created a new campaign designed to express the “chromatic” universe of its eyewear collections.


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VÆRK Copenhagen An elegant Danish eyewear collection created with industrial duo Harrit-Sørensen

VÆRK Copenhagen latest eyewear collection represents dedication to combining craftsmanship, advanced technology and Danish design traditions.


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WOODYS BARCELONA The Spanish brand has added a touch of Parisian chic in their latest timeless designs

Woodys Barcelona introduces its Spring/Summer collection of sunglasses, with eight models featuring a vintage Parisian-chic style.


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YUICHI TOYAMA Experiments in pure design

YUICHI TOYAMA, the Japanese designer, has presented distinctive and unique eyewear collections for 2021, offering pure Japanese design with structural aesthetics.


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EXHIBITOR NEWS ARCHIVE


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Exhibiting halls Otticlub Media Gallery 2019 Sustainability