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EXHIBITORS: WHAT'S NEW

Product information and updated news from MIDO exhibitors all year round.

AIRDP STYLE Paris in Love

AirDP by AirEyeWear has created a frame called ‘Paris in Love’, dedicated to the theme of love.


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BAARS EYEWEAR Futuristic returns: the Roboter sunglasses

French label BAARS Eyewear has announced the release of their innovative Roboter sunglasses, a striking acetate design with a single brow bar. The trend-focused futuristic design features an acetate patented hinge and a dramatic ¾ lens shape with flat top.


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BELUTTI Statement eyewear style

Designed to make everyone feel special, Belutti optical frames and sunglasses are styled to offer individual details which create unusual solutions.


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BLACKFIN Innovation and design sophistication

The new collections from Blackfin are studded with stylistic features and characteristic elements that embody the brand’s vision.


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BOZ EYEWEAR FW 18/19 treats for the eyes

BOZ by Jean-François Rey has announced five new models to inspire luxury desires, and made entirely in France.  The frames are glamorous, with light and feminine shapes in metal or metal/acetate combinations.


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CUTLER AND GROSS British design flair

Capturing the essence of quality and style, the new frames from Cutler and Gross offer attention to detail and fine craftsmanship.


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DELIRIOUS EYEWEAR Buffalo horn preview

Award-winning Italian brand Delirious Eyewear is to preview a new edition of natural buffalo horn frames at Mido 2019.


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ESSILOR® SUN SOLUTION Live the experience at Mido

ESSILOR® SUN SOLUTION, the Essilor® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN KOLOR UP technology.


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ETNIA BARCELONA Inspired by ‘A Bigger Splash’

Hockney, California, the seventies, swimming pools, palm trees and endless blue, sunny skies... This is the look for the new #BeAnartist S/S ‘19 campaign by Etnia Barcelona.


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FACE À FACE ‘Synaesthesia’ : the soul of the creator

A new campaign by the Paris-based design brand explores the world of fine art and the phenomenon of ‘Synaesthesia’, the ability to mix the senses and taste shapes or hear colours. The campaign is released alongside an eyewear collection that explores new directions in volumes, shapes, materials and textures.


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FALVIN EYEWEAR Signature Eyewear Collection updates

Offering contemporary elegance with a cutting-edge upgrade, Danish luxury eyewear brand Falvin has announced new designs in their Signature Eyewear Collection, produced in titanium.


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FEDON An anniversary message

Accessories producer Fedon has announced its 100th anniversary with a reminder about keeping lenses clean and free from scratches or damage through a special edition cleaning cloth.


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FLEYE COPENHAGEN Spring/Summer 2019 preview

This season FLEYE Copenhagen is introducing the second part of their “Flowers of Denmark” campaign.


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FLEYE COPENHAGEN Danish brand wins German Design Award

Fleye Copenhagen has been awarded the German Design Award for Excellent Product Design in the Lifestyle and Fashion Category.


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FURLA EYEWEAR Eye-catching for summer 2019!

Distinctive features, glitter effects and pastel and powder hues. The new sun and optical collection for S/S 2019 by FURLA, produced by De Rigo, offers statement geometric shapes and models in metal and acetate as well as less usual materials.


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IC! BERLIN Cooperation with British illustrator, Owen Davey

ic! berlin has presented its new Cinematik Collection in cooperation with the British illustrator Owen Davey, who has created the artwork for the campaign.


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KALEOS EYEHUNTERS A futuristic edition

The Barcelona brand Kaleos Eyehunters has presented their new line Space this season, a capsule collection of three futuristic-look models – each produced as a limited edition of 150 pieces.


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KALEOS EYEHUNTERS Cobalto: A tribute collection

Club Cobalto was founded on April 28, 1949 in Barcelona by a group of artists determined to spread the most advanced art of the moment.


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KATA Art and movement in design

Crimson announces the launch collection of the new KATA Eyewear collection. The collection will make its debut at Mido 2019.


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KENMARK EYEWEAR Original Penguin expands the wearability of the brand

To expand the fit options within the Original Penguin collection, Kenmark has announced the launch of an Alternative fit concept.


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KIRK & KIRK Celebrating 100 years in optics

Kirk & Kirk are celebrating 100 years in optics with the launch of the Centena Collection produced in acrylic. The family business started in 1919 when Sidney and Percy Kirk converted a dilapidated sewing machine into a lens cutter.


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KOMONO Elementary collection updates

KOMONO has announced the addition of new Elementary sunglasses with classic shapes redefined through exaggerated proportions.


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LIGHTBIRD Italian label launches

A new Italian label, produced in Belluno, launches this month. Lightbird is designed by eyewear designer Corrado Rosson, and features collections presented with two patents.


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MARCOLIN GROUP Strengthening in Asia

Marcolin Group have announced their plan for strong growth and organizational strengthening in the Asian market, in response to the renewed growth of the optical and sunglass segments in that area. The first initiatives include expansion of the team as well as an exponential increase in styles and fittings that meet the tastes and needs of consumers in the Far East.


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MIC-MADE IN CADORE Mountain inspiration

The majestic scenery of the Dolomites offers the inspiration behind Tiziano Tabacchi’s designs for the latest MIC-Made in Cadore Autumn/Winter 2018/19 collection.


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MONOQOOL Innovation and comfort in 3D printed eyewear

Founded over 10 years ago, MONOQOOL’s first focus was innovation. The frame selection at the time was extensive and founder Allan G Petersen understood that without creating something unique and special the company would not be able to compete in this competitive environment.


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MOREL Lightec 3D printed collection

The French eyewear company MOREL has launched its first 3D printed Lightec collection, designed to offer the ultimate experience in comfort.


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MYKITA Celebrating individuality

The next generation of MYKITA sunglass styles send a message of individuality. Experimental shapes, intricate surfaces and crisp colourways come together to form distinctive eyewear statements, says the company.


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PORTRAIT EYEWEAR Glitch Series

A new eyewear series from Portrait, the Italian brand, is inspired by the Glitch art movement, often related to video art forms and photography.


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PRODESIGN DENMARK New colour concepts

Danish eyewear brand ProDesign, part of Design Eyewear Group, has introduced new concepts with fine detailing and rich colours, made to frame ‘the beauty of the eyes’.


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RANDOLPH ENGINEERING Luxury in white gold

American eyewear brand Randolph has released a precious White Gold Collection which combines elegant metal signature details and a deluxe look and feel.


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SCOJO NEW YORK The road to recycling

New York label Scojo is taking a new step toward a more forward and sustainable practice in their new readers, Ebony Court.


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SILHOUETTE EYEWEAR Back to the essentials

Inspired by the optics of a clock, the new Momentum collection from Silhouette features clear and simple design aesthetics. Reduced to the essentials, it showcases the Austrian company’s hallmark iconic minimalism.


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ULTRA LIMITED Brand launches online platform launches for opticians

Ultra Limited – the eyewear brand owned by 450 Srl – announces the launch of a new online platform designed to help opticians select and purchase frames.


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VINYLIZE BY TIPTON Classic hits

Following the success of the AC/DC Back in Black collection in 2018, Vinylize Eyewear has released a new 3-piece collection crafted from AC/DC's 2009 Black Ice album


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WOODYS BARCELONA Jungle spirit

Inspired by the jungle, the new colourful frame collection from Woodys Barcelona includes 13 ophthalmic designs and eight sunglass models, offered in a range of bold, eye-catching colours.


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ZOOBUG LONDON 2019 sunglasses campaign

A new campaign by kids’ fashion photographer Lol Johnson features the brand’s award-winning sunglasses designed for kids of 0-9 years old.


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