Exhibitors: what's new

EssilorLuxottica presents a selection of its eyewear brands at Mido 2026

Written by MIDO | 20/01/2026
Ray-Ban Meta features Skyler, with a frame integrated with wearable technology powered by AI, while Ray-Ban launches Polarized Ultra, the new lens technology developed by Innovation Lab combined with Liteforce frames, and the Transitions® Color Touch™ capsule collection, with iconic rimless designs and ultra-dynamic lenses. Dolce&Gabbana presents sunglasses featuring in the S/S 26 ADV Campaign, with an oval shape and wide temples adorned with the iconic Sacred Heart detail in gold metal. Oakley launches HSTN SQ RX, a modernized square-shaped vista model, while Oakley Meta presents HSTN with cutting-edge integrated technology. Persol launches Supreme Bolt, with the iconic “P” engraved on the hinge. Nuance Audio brings the new Deep Blue color, while Scuderia Ferrari offers ultra-dynamic and lightweight sports eyewear and Ferrari offers rectangular rimless sunglasses with timeless appeal. Vogue Eyewear presents oval sunglasses and two eyeglass models, one with a vintage touch and the other with fashionable elegance. Street style for Diesel, with striking temples, and for Arnette, with a versatile look and a rectangular sunglass model with zigzag temples. 

https://www.essilorluxottica.com/it

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