Exhibitors: what's new

Live the experience at Mido

Written by MIDO | 12/11/2019

ESSILOR® SUN SOLUTION, the Essilor® Group division dedicated to sun plano lenses, is ready to reveal an innovative unique sensorial experience thanks to its E-SUN KOLOR UP technology.
E-SUN KOLOR UP lenses take visual performance and comfort to a higher level to enjoy life in full living colors. These lenses enhance the beauty of colors as they have a built-in color equalizer, producing improved color contrast and sensitivity. They reduce the intensity of light without taking away colors, bringing visional comfort and glare reduction. This is the reason why E-SUN KOLOR UP lenses are the best solution for sport performance and are now also available for ski goggles. Combined with intense effect coatings, E-SUN KOLOR UP ski goggles have been developed for maximum contrast to improve depth perception, increase athletes’ visual acuity and enhance precision for maximum safety.
At Mido, visitors have the possibility of experiencing colors in sport as never before, thanks to a KOLOR UP sensorial cabin at ESSILOR® SUN SOLUTION’s booth. Don’t miss discovering the real beauty of colors at Hall 3 – booth M25