Exhibitors: what's new

ESSILORLUXOTTICA announces their eyewear collection launches for the new season

Written by MIDO | 20/01/2023

ESSILORLUXOTTICA has announced multiple product launches for the Mido 2023 fair, with new sunglasses introduced at Tiffany Eyewear, Giorgio Armani Eyewear, Prada and a host of other collections proposing novelties. From Burberry Eyewear, the company has previewed model 0BE4389_6113, a frame which was inspired by the brand’s jewellery symbols, which lend a fresh fashion identity, characterized by a modern interpretation of the Burberry logo. The acetate used to make the front of the frame is described as a material with “at least 25% recycled content”. Meanwhile, the new Burberry model 0BE4397U_300187 boasts a relief decoration in rubber which catches the eye. The bio-nylon material used for the front part of the frames has been realised in a material containing at least 45% bio-based content obtained from castor oil, a renewable resource.

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