Take part


The best optical stores in the world

Is your optical store amazing?

BESTORE is the international contest for the best optical stores in the world.
BESTORE 2018 will focus on two fundamental aspects which are crucial in determining the success of an optical store:

DESIGN: how the store looks and feels, and how lay-out, materials, design, furniture and general atmosphere contribute to create a unique shopping experience.
INNOVATION: all aspects pertaining to the relationship with the customers and with the suppliers: customer interaction and engagement, digital communication, the peculiar story of the store, its professional, human and emotional aspects.
Winners were announced at MIDO on Sunday February 25th. Click here to see who they are.