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Press Review


The fair's press review demonstrates how MIDO is recognized as the main international eyewear event. From June 2023 to February 2024, we informed journalists from all over the world with 13 press releases, staying in touch not only with the sector but also with the consumer press. This allowed us, during the press conference and the fair's days, to accredit 400 journalists and to reach the results you see summarized below.

For all the MIDO 2024's exhibitors, the press review will be available through a specific link in April. It will be subsequently updated with new releases. For info:

  • 600+
    media coverages
  • 400
    accredited journalists
  • 150+
    articles on newspapers and magazines
  • 450+
    online articles
  • 190+
    international articles
  • 20+
    news and interviews on tv and radio

Press reserved area

All press materials for the three days of the fair are available to accredited journalists in our reserved area.

Highlights 2024