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Why exhibit at MIDO?

MIDO is the place to be

The most important international eyewear tradeshow, the only one in the world to represent the entire supply chain.

Only here you can meet buyers from over 160 countries around the world and make
your brand known.
Become an exhibitor to present your products, your projects and your innovations: you can increase your market share, compare yourself with other players in the sector and take advantage of the opportunity to know all the latest news on lenses, frames, machinery, raw materials, technology.
Moreover, thanks to the intense communication activity of the tradeshow, the visibility of your brand will be strengthened, consolidating the brand identity and increasing the credibility and reliability of your company.

MIDO 2024, Leadership numbers

  • +1200

  • 7

  • +40k

  • +160

    visitors' home countries
  • 530

    press articles
  • 400

    accredited journalists
  • 2m

    social impressions
  • +15k

    social shares