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Press Releases

2025

Communication with the press is a key element for both the event and its exhibitors. Brand awareness, brand reputation, information, media and stakeholder engagement are just some of the bullet points that MIDO takes into account each year. Managing these activities effectively is one of the main goals of the fair.

  • MIDO wins again: communication campaign wins award for third consecutive year. “Refocusing on Humans” awarded Mediastars 1st prize and 1st prize for a Periodical in the Print Media Category

    Photographed by Uli Weber and conceptualized by Max Galli in collaboration with Mixer Group, the campaign also received the Special Star award for Creative Direction.

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  • MIDO 2025: attendance up 9% compared to last year

    The 3-day international eyewear show concludes in Milano.
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  • At MIDO 2025, the show’s 53rd edition, authorities launch the most widely recognized international eyewear fair in the world

    Through 10 February, the Milanese trade show returns to Fiera Milano Rho with more than 1,200 exhibitors, of those 150 are new entries, with pre-registered visitor numbers up about 15%, and 1000m2 added exhibit space.

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  • Let the show begin: curtains rise on the 53rd edition of MIDO

    Business, Made in Italy, innovation, trends and continuing education are the keywords for the eyewear show in Milan.
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  • 2024: a transitional year for italian eyewear. Uncertainty slows exports

    2024 preliminary results: production +2%, exports -0.6%

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  • Three weeks until MIDO 2025

    Featuring business, innovation, training and sustainability.
    Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training in pavilion 1.
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  • News from MIDO 2025

    Re-naming of the traditional Otticlub, enhancement of digital tools and important changes of the exhibition layout.
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  • MIDO 2025: nominations for awards open as of today

    On mido.com website, you can finally apply to the three awards of the event: CSE - Certified Sustainable Eyewear, Stand Up for Green and Best Store.
    This year, winner of the 1st edition of the Sergio Cereda Design Award will be announced.
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  • MIDO launches “REFOCUSING ON HUMANS”, the new communication campaign shot by Uli Weber

    Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.
    Starting today, on MIDO’s website, registration is open to visitors and journalists planning to attend the exhibition.

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  • MIDO announces new dates for 2026 edition

    The leading international exhibition focused on the eyewear industry announces a schedule change for the 2026 edition. The new dates, from 31st January to 2nd February, now fall a week prior to the February 6th opening of the Milano Cortina 2026 Winter Olympic games.
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  • Unbridled enthusiasm at MIDO 2024: 40,000 attendees over 3 days, +11% over last year

    President Giovanni Vitaloni: “Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves”
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  • MIDO Day 2 focuses on Awards

    Today, presentation of the CSE Certified Sustainable Eyewear Award and medical conferences
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  • It’s show time! The 52nd edition of the world leading eyewear show has started

    Until Feb. 5, businesses, trends, culture, interactions, contests and plenty of innovations at the world's eyewear show
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  • The 52nd edition of MIDO is ready to go: make way for business and eyewear culture

    From Saturday February 3rd to Monday February 5th, the 7 pavilions of Fieramilano Rho will host more than 1,200 exhibitors (+25% compared to last year) from 50 countries, and visitors from more than 130 nations.
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  • The Countdown to MIDO 2024 has begun

    Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events
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  • Mido.com: the new eyewear tradeshow website promotes accessibility and inclusion

    MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination.

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  • MIDO 2023: 1,000 Exhibitors From Around The World

    15 days until the MIDO Eyewear Show and preparations are at fever pitch: business, conferences, events, meetings and, above all, myriad exhibitors representing the entire supply chain
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  • MIDO 2023 Communication Campaign, “frames”, Won The 1st Mediastars Award, Press Category

    The campaign, conceived by Max Galli in collaboration with Mixer Group, represents a breaking point and a turning point from the past, while still in line with the values that have always distinguished MIDO
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  • MIDO 2023: The International Eyewear Show Opens A New Chapter

    President Vitaloni: “We have a responsibility to be among Italy’s most international events and, without a doubt, the industry leader at a global level. This means organizing a show that meets the needs of professionals who, every year, arrive from around the world to conduct business at MIDO”.
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  • MIDO 2023 Is Ready: All Eyes On The International Eyewear Show

    “An edition with opticians at its center and a focus on internationalization and sustainability”.
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  • Eyewear Shines With Exports, But Must Take Into Account Increasing Costs

    2022 preliminary balance: production +24%, export +22.5%. 1H 2023 forecast: export +6-8%.
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  • 2024 Eyewear Trends

    MIDO 2023 is launch-pad for all the season’s new eyewear trends – responsible innovation, functional style and unconventional, fashion-forward color palettes.
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  • MIDO 2023: “How To?” Series Of Meetings At Otticlub And “Book@MIDO” Uplift The Calendar Of Events For Opticians, Exhibitors And Visitors

    A packed calendar of events attuned to the needs of opticians and filled with innovations.
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  • Cse Award - Certified Sustainable Eyewear @MIDO 2023 For The Most Sustainable Glasses And Cases

    Registrations for the prize established by MIDO, in partnership with ANFAO and Certottica, will be open from December 15 to January 15.
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  • MIDO 2023: One More Pavillion, Exhibitors From Around The World And A Special Focus On Visitors

    These are the distinctive features of the 51st edition of the international eyewear show set to take place February 4 - 6 at Fiera Milano Rho.
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  • MIDO 2023: Visitors Registration Now Open The World Of Eyewear Meets In Milano February 4-6

    Buyers, designers, opticians, ophthalmologists, entrepreneurs, journalists, students, and all supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show.
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  • MIDO 2023 Announces “Frames”, Its New Communication Campaign

    MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.
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  • MIDO 2022 Beyond The Expectations. See You In 2023, On February 4-6

    The three-day eyewear show at Fiera Milano Rho draws to a close.
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  • The World Of Eyewear Is Just Around The Corner

    Vitaloni: "Pleased to be back, with plenty of food for thought in troubled times, but also with a focus on the future".
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  • MIDO 2022: 630 Exhibitors Arriving From 45 Countries

    “Craving MIDO” is also a craving to participate: nominations for the BeStore and Stand Up For Green awards open until March 31
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  • MIDO 2022 Even More Open To International Mobility

    The “covid decree” just issued by the Italian government opens the fairs to all foreign countries
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  • MIDO 2022: Registration Is Open

    As the countdown begins, the “Craving for MIDO” grows ever stronger!
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  • MIDO 2022, Back To The Origins

    New dates - from 30 April to 2 May - to guarantee the best business opportunities for exhibitors and visitors
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  • Two Months Until MIDO: “Work Continues As We Prepare To Welcome Exhibitors And Visitors In The Utmost Safety”

    The leading global eyewear trade show will be held in-person at Fiera Milano Rho, February 12-14, 2022.
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  • Registrations Open For MIDO 2022, The Most Highly Anticipated Eyewear Show

    CRAVING MIDO, ready to restart and to transform the Wonder into a new beginning: starting today buyers, designers, entrepreneurs, opticians, ophthalmologists, and all eyewear supply chain professionals can reserve their places at the 2022 edition of the most highly anticipated eyewear show.
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  • MIDO 2021 | Digital Edition Kicks Off

    A new concept, available worldwide.
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  • MIDO Sets February 2022 Date For In-Person Edition

    The Digital Edition has closed but B2B trading on the platform continues. The three days on line yielded impressive numbers, with almost 50,000 interactions on the business platform, 438 display pages and over than 5,700 registered users.
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  • Second Day Of MIDO 2021 | Digital Edition

    Bottura, Novembre, Watson: three stars dialog with Eusebi and Graziottin, Hoet, Lindberg, Lo Faro, Morel, Moscot, Saskia and Hans Stepper.
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  • Watson “Illuminates” The Opening Of MIDO 2021 | Digital Edition

    More than 400 brands in an extraordinary edition of the global eyewear event.
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  • MIDO 2021 | Digital Edition Opens Tomorrow

    From 5 to 7 June, a calendar of events and a new format for the market.
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  • MIDO 2021 – 2022

    The event, scheduled from 5 to 7 June 2021, goes digital. In-person edition moved forward to February 2022.
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  • MIDO 2021: Visitor Registration Is Open

    Starting from January 28th, on www.MIDO.com it is possible to register for the forthcoming edition of the show.
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  • MIDO 2021 Set For June

    TO ENSURE PEAK INTERNATIONAL BUSINESS OPPORTUNITIES
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  • MIDO 2021

    NEW MIDO DATES, FEBRUARY 6-8 2021, INCLUDE CELEBRATION OF THE INTERNATIONAL EYEWEAR SHOW’S 50th ANNIVERSARY
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  • MIDO 2020

    NEW DATES ANNOUNCED FOR THE 50th EDITION JULY 5 TO THE 7, RHO FIERA MILANO
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  • Coronavirus

    MIDO’S 50th EDITION HAS BEEN POSTPONED
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  • Coronavirus

    Visitors: Italian Ministry of Health has signed and issued a new press release.
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  • Coronavirus

    Exhibitors: Italian Ministry of Health has signed and issued a new press release.
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  • The MIDO Eyewear Show “Golden Edition”: 50 Years Of Eyewear And Fashion History

    Starting next year, MIDO will be held at the beginning of February to better meet the needs of exhibitors and sales campaigns.
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  • Coronavirus

    We confirm that the fiftieth edition of MIDO will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place.
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  • Coronavirus

    As things stand today, we confirm that the 50th edition of MIDO will take place as scheduled, in compliance with current health regulations. A digital platform will be available for those exhibitors and visitors unable to participate.
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  • Coronavirus

    The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations.
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  • If Records Are Made To Be Broken... MIDO Does It With Ease, Confirming Its Global Leadership

    The 2019 edition of MIDO Eyewear Show closes.
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  • MIDO'S 49Th Edition Opens: The Future Of Eyewear Is Here

    Record-setting number of exhibitors for the international eyewear show - focus on continuity pays its dividends.
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  • MIDO Revs Its Engines

    The 49th edition of the leading international eyewear industry event is less than 3 months away.
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  • 48Th MIDO Breaks All Its Own Records

    The 2018 edition closes with a 4.9% increase.
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  • MIDO 2018 Will Be Another Wonder

    Key word: "innovation”. The world's most important professional event dedicated to eyewear will present the new entries of this continuously‐evolving sector.
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  • A Truly Incredible MIDO: On An Up Trend In 2017, Too

    Appointment for 24 ‐26 February 2018
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  • MIDO: A Wonder For The Eyes

    World’s leading eyewear event opens tomorrow
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  • MIDO Presents “The Glasses Hype - Advertising & Eyewear”

    A journey through the history of eyewear and lenses with advertising from the early 1900s to the present day
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  • MIDO 2016 Is “More!” More Sections, More Exhibitors, More Visitors.

    MIDO returns from February 25 to 27, 2017.
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  • Keep Your Eyes Wide Open For MIDO.

    The record-setting fair outdoes itself.
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  • 2015: Record-Breaking MIDO.

    Record number of visitors at the eyewear industry’s leading international exhibition: 49,000 visitors during the 3-day event, + 8.7% over 2014.
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  • MIDO 2015 An Awesome Evolution.

    All-new look in a mix of creativity and efficiency for the world’s No.1 eyewear event.
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  • MIDO 2014.

    It remains the No.1 international showcase in the eyewear industry: more exhibitors, 5% more visitors, more business.
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  • MIDO 2014 Looks Ahead.

    World’s No.1 eyewear exhibition ready to go.
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  • MIDO 2013, Encouraging Visitor Numbers And Business Results.

    Approx. 43,000 people visited the 43rd exhibition: a 3% increase in high- profile, very business-focused visitors 3% increase in exhibiting companies, with many debuts and noteworthy comebacks.
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  • MIDO -The 43Rd International Optics, Optometry And Ophthalmology Exhibition– Is Ready To Open.

    A date with the world of eyewear in the pavilions of fieramilano Rho-Pero.
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  • MIDO 2012 Results Well Beyond All Expectations.

    About 42,000 visitors, 56% from other countries, 44% Italian Excellent turnout on Sunday and Monday, quieter on Tuesday.
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  • MIDO 2012 The Leading Global Eyewear Trade Show Prepares To Open Its Doors.

    MIDO reaffirms its role as a one-of-a-kind opportunity for communication and business and a must-see for companies as well as an opportunity for opticians, eye specialists and buyers from across the globe to network, learn and source products.
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