3 - 5 FEBRUARY | 2024
February 7, 2023
MIDO 2023: THE INTERNATIONAL EYEWEAR SHOW OPENS A NEW CHAPTER
President Vitaloni: “We have a responsibility to be among Italy’s most international events and, without a doubt, the industry leader at a global level. This means organizing a show that meets the needs of professionals who, every year, arrive from around the world to conduct business at MIDO”.
February 1, 2023
MIDO 2023 IS READY: ALL EYES ON THE INTERNATIONAL EYEWEAR SHOW
“An edition with opticians at its center and a focus on internationalization and sustainability”.
February 1, 2023
EYEWEAR SHINES WITH EXPORTS, BUT MUST TAKE INTO ACCOUNT INCREASING COSTS
2022 preliminary balance: production +24%, export +22.5%. 1H 2023 forecast: export +6-8%.
February 1, 2023
2024 EYEWEAR TRENDS
MIDO 2023 is launch-pad for all the season’s new eyewear trends – responsible innovation, functional style and unconventional, fashion-forward color palettes.
January 19, 2023
MIDO 2023: 1,000 EXHIBITORS FROM AROUND THE WORLD
15 days until the MIDO Eyewear Show and preparations are at fever pitch: business, conferences, events, meetings and, above all, myriad exhibitors representing the entire supply chain
January 3, 2023
MIDO 2023: “HOW TO?” SERIES OF MEETINGS AT OTTICLUB AND “BOOK@MIDO” UPLIFT THE CALENDAR OF EVENTS FOR OPTICIANS, EXHIBITORS AND VISITORS
A packed calendar of events attuned to the needs of opticians and filled with innovations.
December 1, 2022
CSE Award - Certified Sustainable Eyewear @MIDO 2023 for the most sustainable glasses and cases
Registrations for the prize established by MIDO, in partnership with ANFAO and Certottica, will be open from December 15 to January 15.
November 11, 2022
MIDO 2023: ONE MORE PAVILLION, EXHIBITORS FROM AROUND THE WORLD AND A SPECIAL FOCUS ON VISITORS
These are the distinctive features of the 51st edition of the international eyewear show set to take place February 4 - 6 at Fiera Milano Rho.
September 22, 2022
MIDO 2023: VISITORS REGISTRATION NOW OPEN
THE WORLD OF EYEWEAR MEETS IN MILANO FEBRUARY 4-6
Buyers, designers, opticians, ophthalmologists, entrepreneurs, journalists, students, and all supply chain professionals can already reserve their spot at the 2023 edition of the most-anticipated eyewear show.
September 15, 2022
MIDO 2023 ANNOUNCES “FRAMES”,
ITS NEW COMMUNICATION CAMPAIGN
MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.
May 3, 2022
MIDO 2022 BEYOND THE EXPECTATIONS.
SEE YOU IN 2023, ON FEBRUARY 4-6
The three-day eyewear show at Fiera Milano Rho draws to a close.
April 26, 2022
THE WORLD OF EYEWEAR IS JUST AROUND THE CORNER
Vitaloni: "Pleased to be back, with plenty of food for thought in troubled times, but also with a focus on the future".
March 15, 2022
MIDO 2022: 630 EXHIBITORS ARRIVING FROM 45 COUNTRIES
“Craving MIDO” is also a craving to participate: nominations for the BeStore and Stand Up For Green awards open until March 31
February 8, 2022
MIDO 2022 EVEN MORE OPEN TO INTERNATIONAL MOBILITY
The “covid decree” just issued by the Italian government opens the fairs to all foreign countries
February 3, 2022
MIDO 2022: REGISTRATION IS OPEN
As the countdown begins, the “Craving for MIDO” grows ever stronger!
January 7, 2022
MIDO 2022, BACK TO THE ORIGINS:
New dates - from 30 April to 2 May - to guarantee the best business opportunities for exhibitors and visitors
December 14, 2021
TWO MONTHS UNTIL MIDO: “WORK CONTINUES AS WE PREPARE TO WELCOME EXHIBITORS AND VISITORS IN THE UTMOST SAFETY”
The leading global eyewear trade show will be held in-person at Fiera Milano Rho, February 12-14, 2022.
October 6, 2021
REGISTRATIONS OPEN FOR MIDO 2022, THE MOST HIGHLY ANTICIPATED EYEWEAR SHOW
CRAVING MIDO, ready to restart and to transform the Wonder into a new beginning: starting today buyers, designers, entrepreneurs, opticians, ophthalmologists, and all eyewear supply chain professionals can reserve their places at the 2022 edition of the most highly anticipated eyewear show.
June 8, 2021
MIDO SETS FEBRUARY 2022 DATE FOR IN-PERSON EDITION
The Digital Edition has closed but B2B trading on the platform continues.
The three days on line yielded impressive numbers, with almost 50,000 interactions on the business platform, 438 display pages and over than 5,700 registered users.
June 6, 2021
Second day of MIDO 2021 | DIGITAL EDITION
Bottura, Novembre, Watson: three stars dialog with Eusebi and Graziottin, Hoet, Lindberg, Lo Faro, Morel, Moscot, Saskia and Hans Stepper.
June 5, 2021
Watson “illuminates” the opening of MIDO 2021 | DIGITAL EDITION
More than 400 brands in an extraordinary edition of the global eyewear event.
June 4, 2021
MIDO 2021 | DIGITAL EDITION opens tomorrow
From 5 to 7 June, a calendar of events and a new format for the market.
May 19, 2021
MIDO 2021 | DIGITAL EDITION kicks off
A new concept, available worldwide.
March 22, 2021
MIDO 2021 – 2022
The event, scheduled from 5 to 7 June 2021, goes digital. In-person edition moved forward to February 2022.
January 28, 2021
MIDO 2021: VISITOR REGISTRATION IS OPEN
Starting from January 28th, on www.mido.com it is possible to register for the forthcoming edition of the show.
October 12, 2020
MIDO 2021 SET FOR JUNE
TO ENSURE PEAK INTERNATIONAL BUSINESS OPPORTUNITIES
April 2, 2020
NEW MIDO DATES, FEBRUARY 6-8 2021, INCLUDE CELEBRATION OF THE INTERNATIONAL EYEWEAR SHOW’S 50th ANNIVERSARY
February 26, 2020
NEW DATES ANNOUNCED FOR THE 50th EDITION JULY 5 TO THE 7, RHO FIERA MILANO
February 22, 2020
MIDO’S 50th EDITION HAS BEEN POSTPONED
February 21, 2020
Visitors: Italian Ministry of Health has signed and issued a new press release.
February 21, 2020
Exhibitors: Italian Ministry of Health has signed and issued a new press release.
February 20, 2020
THE MIDO EYEWEAR SHOW “GOLDEN EDITION”: 50 YEARS OF EYEWEAR AND FASHION HISTORY
Starting next year, MIDO will be held at the beginning of February to better meet the needs of exhibitors and sales campaigns.
February 14, 2020
We confirm that the fiftieth edition of MIDO will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place.
February 3, 2020
As things stand today, we confirm that the 50th edition of MIDO will take place as scheduled, in compliance with current health regulations. A digital platform will be available for those exhibitors and visitors unable to participate.
January 30, 2020
The exhibition will strictly abide by the recommendations provided by the World Health Organization and the Italian Ministry of Health in compliance with current regulations.
February 26, 2019
IF RECORDS ARE MADE TO BE BROKEN... MIDO DOES IT WITH EASE, CONFIRMING ITS GLOBAL LEADERSHIP
The 2019 edition of MIDO Eyewear Show closes.
February 22, 2019
MIDO'S 49TH EDITION OPENS: THE FUTURE OF EYEWEAR IS HERE
Record-setting number of exhibitors for the international eyewear show - focus on continuity pays its dividends.
November 28, 2018
MIDO REVS ITS ENGINES
The 49th edition of the leading international eyewear industry event is less than 3 months away.
February 27, 2018
48TH MIDO BREAKS ALL ITS OWN RECORDS
The 2018 edition closes with a 4.9% increase.
January 17, 2018
MIDO 2018 will be another wonder
Key word: "innovation”. The world's most important professional event dedicated to eyewear will present the new entries of this continuously‐evolving sector.
February 28, 2017
A TRULY INCREDIBLE MIDO: ON AN UP TREND IN 2017, TOO
Appointment for 24 ‐26 February 2018
February 24, 2017
MIDO: a wonder for the eyes
World’s leading eyewear event opens tomorrow
MIDO PRESENTS “THE GLASSES HYPE - ADVERTISING & EYEWEAR”
A journey through the history of eyewear and lenses with advertising from the early 1900s to the present day
September 6, 2016
MIDO Milan Eyewear Show 2017
March 1st, 2016
MIDO 2016 IS “MORE!” More sections, more exhibitors, more visitors.
Mido returns from February 25 to 27, 2017.
February 26, 2016
Keep your eyes wide open for MIDO.
The record-setting fair outdoes itself.
March 3, 2015
2015: record-breaking Mido.
Record number of visitors at the eyewear industry’s leading international exhibition: 49,000 visitors during the 3-day event, + 8.7% over 2014.
February 28, 2015
MIDO 2015 AN AWESOME EVOLUTION.
All-new look in a mix of creativity and efficiency for the world’s No.1 eyewear event.
March 4, 2014
It remains the No.1 international showcase in the eyewear industry: more exhibitors, 5% more visitors, more business.
February 27, 2014
MIDO 2014 LOOKS AHEAD.
World’s No.1 eyewear exhibition ready to go.
March 5, 2013
MIDO 2013, ENCOURAGING VISITOR NUMBERS AND BUSINESS RESULTS.
Approx. 43,000 people visited the 43rd exhibition: a 3% increase in high- profile, very business-focused visitors 3% increase in exhibiting companies, with many debuts and noteworthy comebacks.
February 28, 2013
MIDO -THE 43rd INTERNATIONAL OPTICS, OPTOMETRY AND OPHTHALMOLOGY EXHIBITION– IS READY TO OPEN.
A date with the world of eyewear in the pavilions of fieramilano Rho-Pero.
March 14, 2012
MIDO 2012 RESULTS WELL BEYOND ALL EXPECTATIONS.
About 42,000 visitors, 56% from other countries, 44% Italian Excellent turnout on Sunday and Monday, quieter on Tuesday.
March 8, 2012
MIDO 2012 THE LEADING GLOBAL EYEWEAR TRADE SHOW PREPARES TO OPEN ITS DOORS.
Mido reaffirms its role as a one-of-a-kind opportunity for communication and business and a must-see for companies as well as an opportunity for opticians, eye specialists and buyers from across the globe to network, learn and source products.