JUNE 5-6-7 | 2021
The best optical stores in the world
BESTORE 2021 features two categories: BESTORE DESIGN and BESTORE INNOVATION. You are invited to apply to ONLY ONE category, by filling out the form and, where requested, by uploading the files needed to complete your application.
An international jury of industry managers, visual merchandisers, designers and design experts will choose the best store in each category.
DESIGN: how the store looks and feels, and how lay-out, materials, design, furniture and general atmosphere contribute to create a unique shopping experience.
INNOVATION: all aspects pertaining to the relationship with the customers and with the suppliers, customer interaction and engagement, digital communication, the peculiar story of the store, its professional, human and emotional aspects.