Carrera announces its participation at Mido with the launch of the SS20 collection in the setting of a New York style speakeasy. Guests will be invited to cocktails in a collaboration with the new gin, ENGINE – inspired by the world of cars and the ‘cult myths’ of the 1980s. The brand also announces that the young Italian racing driver Antonio Giovinazzi, a member of the Alfa Romeo Racing Orlen team will meet guests of Carrera on the Carrera / SAFILO Booth on Saturday 29th February 2020. Giovinazzi and team member Kimi Raikkonen are the faces of the Carrera campaign in 2020 which will highlight the launch of the exclusive capsule edition of sports-oriented eyewear and sunglasses, ‘Carrera x Alfa Romeo Racing Orlen’ produced in collaboration with the team for which Carrera has been the official Partner since 2017. Carrera SS20 Campaign: at Mido 2020 Carrera will present its SS20 Campaign, shot on location in New York. From the banks of the Hudson to the neighborhood of Dumbo in Brooklyn, the creativity of the campaign is a sign of a real turning point in the language of the brand, according to the company. The multi-subject campaign portrays “Carrera People” around the world and their capacity to standout from the crowd through their bold and unique attitude. The memorable slogan #driveyourstory appears throughout the campaign imagery.
Carrera will exhibit at the SAFILO Booth at Mido, Hall 1, Stand N24 T29.
