NEUBAU EYEWEAR has presented a new nature-oriented campaign for new model
For the Autumn/Winter 2022, the Austrian brand NEUBAU EYEWEAR has presented a range of new optical glasses made of titanium and naturalPX. Minimalistic designs are combined with naturally bright and clear colours which define the aesthetic theme of the five optical shapes. Embedded in mystical landscapes, the campaign “Shapeshifter” plays with the shaping of nature and is a reference to the sustainable brand philosophy of the premium brand, states the brand. The campaign was inspired by the flexible characteristics of the resistant, durable materials used to make the glasses at NEUBAU. They “symbolize the unique potential of people to continually reinvent ourselves, which is necessary to constantly engage in change and explore new paths”. Created and shot by South African-based photographer Nadia von Scotti, the campaign was shot against the natural scenery of Santorini.
