OMFG Banks on Social Network

An original campaign at VEE gave the chance for participants to be in the spotlights Alternative and Plan B Eyewear launched OMFG, a multi-platform interactive campaign and contest aimed at engaging glasses wearers across the U.S. and Canada through Facebook, Twitter and Instagram. OMFG – short for Oh My Fabulous Glasses – went live in early March, with a massive launch event held at Vision Expo East in NYC from March 15-17.   "We're excited about the OMFG campaign," says Paul Storace, president and CEO of Alternative and Plan B Eyewear. "It's an innovative way to expose our brands to thousands of consumers while showcasing the best of eyewear culture. We wanted a chance to take our eyewear solution to a broader market – to let people know what we have to offer – and social media is a great medium for consumer-focused engagement."   Prizes for the contest include a weekly draw for a pair of Alternative and Plan B Eyewear frames, an iPad, and a chance for one participant to become the face of Alternative and Plan B Eyewear at an all-expenses-paid trip to Toronto for a professional photo shoot and a complete eyewear wardrobe.   For details on the OMFG campaign, including how to enter, go to www.ohmyfabulousglasses.com or the Alternative and Plan B Eyewear Facebook page at www.facebook.com/AlternativePlanBEyewear.