WMido - Milano Eyewear Show - February 3-5 - 2024

Design Eyewear Group acquires William Morris London.

October 6 2022

Design Eyewear Group has completed another acquisition: the British brand William Morris London.

Lars Flyvholm, CEO of Design Eyewear Group says:: “William Morris London’s brands each have a unique story based on the British design philosophy. The brands’ DNA and position in the market fit perfectly with Design Eyewear Group’s growth strategy and product range, and we look forward to joining forces to offer our customers an expanded, enhanced brand portfolio that caters for many different target groups and price classes.”

Acquisitions are nothing new for Design Eyewear Group, which had seven different brands with French and Danish origins even before the acquisition of William Morris London. “Over the past five years, we’ve optimised all processes in the value chain from design, purchasing, logistics, quality control, customer service etc., making it easy for customers to have a one-stop shop where they have access to a broad brand portfolio combined with attractive benefits that create value for our customers,” concluded  Flyvholm.
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