The Start Up area, an innovation by MIDO 2022, hosts emerging players in the eyewear market in a space of their own to present their collections on this important international stage. MIDO has provided an eco-sustainable stand, made with recycled and recyclable materials, in keeping with the show’s environmental accountability program, begun in 2019, to obtain ISO 20121 certification that defines the requirements for the organization of sustainable events, that must be able to reduce the impact on the environment and the community.