2022 Edition

The 50th edition of MIDO took place in a climate of enthusiasm and optimism with a result beyond expectations.
After 5 postponements due to pandemic, plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person again, at an engaging event to relaunch the eyewear industry.
From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone "Infinite Visioni", to the performance by Dargen D'Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards. This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas. 

Over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.  
Users connected to MIDO's social profiles enlivened the event's official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The wonder of MIDO was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.