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2026 The Vision Stage Events

At MIDO | Milano Eyewear Show the world of eyewear is also education and information: the The Vision Stage space hosts seminars, presentations, events and conferences dedicated to the world of optics. For all those who do not want to miss a single detail of the latest innovations!
Would you like to register for an event? Download your MIDO 2026 free entry pass: you will receive an email with the instructions to access your reserved area and complete the registration.
  • MIDO opens its doors to the world: welcome to buyers.
    Private Event.
    Private Event.
  • Walk the Talk: a journey that becomes a vision. With Daniele Cassioli and Pasquale Gravina.
    Introduced by Simone Lijoi  
    Sabrina Paulon (VP ANFAO in charge of Training, Employment and DEI), Daniele Cassioli (Paralympic water-skiing champion), Pasquale Gravina (Former volleyball player, coach and training advisor).  
    ANFAO&MIDO. 
    Introduced by Simone Lijoi  
    Sabrina Paulon (VP ANFAO in charge of Training, Employment and DEI), Daniele Cassioli (Paralympic water-skiing champion), Pasquale Gravina (Former volleyball player, coach and training advisor).  
    ANFAO&MIDO. 
  • A changing world: economy, geopolitics, and the future. Conversation with Monica Maggioni and Alec Ross.
    Introduced by Simone Lijoi  
    Monica Maggioni (Journalist and television host), Alec Ross (Author and Professor at Bologna Business School). 
    ANFAO&MIDO.
    Introduced by Simone Lijoi  
    Monica Maggioni (Journalist and television host), Alec Ross (Author and Professor at Bologna Business School). 
    ANFAO&MIDO.
  • SS27 Eyewear Trends (colours/shapes/materials).
    Barbara Maiocchi (Co-founder, Livetrend), Simona Iamperi (Analyst, Livetrend). 
    LIVETREND for MIDO.
    Barbara Maiocchi (Co-founder, Livetrend), Simona Iamperi (Analyst, Livetrend). 
    LIVETREND for MIDO.
  • Crafted to inspire the future of vision care.
    Presented by Gianluca Dotti.
    John Lassen     (Chief Executive Officer, Hoya Vision Care), Rainer Burkard (Chief Marketing Officer, HOYA Vision Care), Maurizio Veroli (Managing Director, Hoya Italia).
    Organised by HOYA LENS ITALIA
    Presented by Gianluca Dotti.
    John Lassen     (Chief Executive Officer, Hoya Vision Care), Rainer Burkard (Chief Marketing Officer, HOYA Vision Care), Maurizio Veroli (Managing Director, Hoya Italia).
    Organised by HOYA LENS ITALIA
  • The immersive experience that transforms your visual footprint into your WIDRme progressive lenses.

    Noelia Garcia (Director Of The Center For Product Excellence At Optovision), Manel Espínola (Product Portfolio And Technologies Manager), Daniela Poletti (Head Of Marketing - Rodenstock Italia S.R.L.), Valentina Pucci Mossotti (Head Of Product & Training - Rodenstock Italia S.R.L.).

    Organised by Optovision.

    Noelia Garcia (Director Of The Center For Product Excellence At Optovision), Manel Espínola (Product Portfolio And Technologies Manager), Daniela Poletti (Head Of Marketing - Rodenstock Italia S.R.L.), Valentina Pucci Mossotti (Head Of Product & Training - Rodenstock Italia S.R.L.).

    Organised by Optovision.

  • Sergio Cereda Eyewear Design Award Ceremony.
    Presented by Ingrid Dodd, Global Director SCA
    Lorraine Berton (President of ANFAO and MIDO), Harvey Ross (Creator of the award and founder of Viva International Group, HMR Holdings and CEO of Optyx New York), Caterina Cereda (Independent Design & Strategic Consultant), Stefania Cereda (Design Consultant, EssilorLuxottica North America Product Team). 
    • Lorraine Berton President ANFAO and MIDO
    • Alec Ross Author and Professor at Bologna Business School
    • Caterina Cereda Independent Design & Strategic Consultant
    • Stefania Cereda Design Consultant, EssilorLuxottica North America Product Team
    • Ingrid Dodd Global Director, Sergio Cereda Eyewear Design Award, Regional Director of PR, Social Media & Digital Marketing, OPTYX New York, CEO Coastal Film Consultants, Podcast Host - Producer
    Presented by Ingrid Dodd, Global Director SCA
    Lorraine Berton (President of ANFAO and MIDO), Harvey Ross (Creator of the award and founder of Viva International Group, HMR Holdings and CEO of Optyx New York), Caterina Cereda (Independent Design & Strategic Consultant), Stefania Cereda (Design Consultant, EssilorLuxottica North America Product Team). 
    • Lorraine Berton President ANFAO and MIDO
    • Alec Ross Author and Professor at Bologna Business School
    • Caterina Cereda Independent Design & Strategic Consultant
    • Stefania Cereda Design Consultant, EssilorLuxottica North America Product Team
    • Ingrid Dodd Global Director, Sergio Cereda Eyewear Design Award, Regional Director of PR, Social Media & Digital Marketing, OPTYX New York, CEO Coastal Film Consultants, Podcast Host - Producer
  • Leading with Courage: Inspiring Stories of Authenticity. 
    Erminia Monzo (Leader of the Connection & Enrichment team for the OWA International Expansion Committee, Senior Education Manager at EssilorLuxottica), Lorraine Berton (President of ANFAO and MIDO), Rossana Loperfido (General Manager Transitions Optical, EssilorLuxottica), Leo Mac Canna (Chief Executive Officer and Founder of Ocuco Ltd), Amanda Bogers (Global Key Account Manager – Commercial Execution, CooperVision).
    Powered by Optical Women Association (OWA) for MIDO.
    • Erminia Monzo Leader of the Connection & Enrichment team for the OWA International Expansion Committee, Senior Education Manager at EssilorLuxottica
    • Lorraine Berton President ANFAO and MIDO
    • Rossana Loperfido General Manager Transitions Optical, EssilorLuxottica
    • Leo Mac Canna Chief Executive Officer and Founder of Ocuco Ltd
    • Amanda Bogers Global Key Account Manager – Commercial Execution, CooperVision
    Erminia Monzo (Leader of the Connection & Enrichment team for the OWA International Expansion Committee, Senior Education Manager at EssilorLuxottica), Lorraine Berton (President of ANFAO and MIDO), Rossana Loperfido (General Manager Transitions Optical, EssilorLuxottica), Leo Mac Canna (Chief Executive Officer and Founder of Ocuco Ltd), Amanda Bogers (Global Key Account Manager – Commercial Execution, CooperVision).
    Powered by Optical Women Association (OWA) for MIDO.
    • Erminia Monzo Leader of the Connection & Enrichment team for the OWA International Expansion Committee, Senior Education Manager at EssilorLuxottica
    • Lorraine Berton President ANFAO and MIDO
    • Rossana Loperfido General Manager Transitions Optical, EssilorLuxottica
    • Leo Mac Canna Chief Executive Officer and Founder of Ocuco Ltd
    • Amanda Bogers Global Key Account Manager – Commercial Execution, CooperVision
  • SS27 Consumer Profiles.
    Barbara Maiocchi (Co-founder, Livetrend), Simona Iamperi (Analyst, Livetrend). 
    LIVETREND for MIDO.
    Barbara Maiocchi (Co-founder, Livetrend), Simona Iamperi (Analyst, Livetrend). 
    LIVETREND for MIDO.
  • Building trust, crafting the future. Inclusive leadership between words, behaviors and new generations. A conversation with Ferdinando De Giorgi. 
    Introduced by Simone Lijoi 
    Ferdinando De Giorgi (Coach of the Italian Men's National Volleyball Team, lecturer and author). 
    ANFAO&MIDO. 
    Introduced by Simone Lijoi 
    Ferdinando De Giorgi (Coach of the Italian Men's National Volleyball Team, lecturer and author). 
    ANFAO&MIDO. 
  • Game Changer: ocular biometry and individual visual sensitivity the new paradigm of B.I.G. EXACT® Sensitive.
    Dr. Dietmar Uttenweiler (Executive Vice President Innovation – Rodenstock GmbH), Catherine Stahl (Executive Vice President Marketing & Strategy - Rodenstock GmbH), Massimo Barberis (Managing Director - Rodenstock Italia S.r.l.), Daniela Poletti (Head of Marketing - Rodenstock Italia S.r.l.), Valentina Pucci Mossotti (Head of Product & Training - Rodenstock Italia S.r.l.), Paolo Nucci (Full Professor of Ophthalmology, Department of Biomedical, Surgical and Dental Sciences, University of Milan), Remo Palma (Optician, optometrist and partner-owner of Ottica Palma in Fabriano).
    Organised by RODENSTOCK.
    • Dietmar Uttenweiler Executive Vice President Innovation – Rodenstock GmbH
    • Catherine Stahl Executive Vice President Marketing & Strategy - Rodenstock GmbH
    • Massimo Barberis ANFAO Vice-President with responsibility for internal market and relations with retail and ophthalmologists
    • Daniela Poletti Head of Marketing - Rodenstock Italia S.r.l.
    • Valentina Pucci Mossotti Head of Product & Training - Rodenstock Italia S.r.l.
    • Paolo Nucci Full Professor of Ophthalmology, Department of Biomedical, Surgical and Dental Sciences, University of Milan
    • Remo Palma Optician optometrist and co-owner of Ottica Palma in Fabriano (AN)
    Dr. Dietmar Uttenweiler (Executive Vice President Innovation – Rodenstock GmbH), Catherine Stahl (Executive Vice President Marketing & Strategy - Rodenstock GmbH), Massimo Barberis (Managing Director - Rodenstock Italia S.r.l.), Daniela Poletti (Head of Marketing - Rodenstock Italia S.r.l.), Valentina Pucci Mossotti (Head of Product & Training - Rodenstock Italia S.r.l.), Paolo Nucci (Full Professor of Ophthalmology, Department of Biomedical, Surgical and Dental Sciences, University of Milan), Remo Palma (Optician, optometrist and partner-owner of Ottica Palma in Fabriano).
    Organised by RODENSTOCK.
    • Dietmar Uttenweiler Executive Vice President Innovation – Rodenstock GmbH
    • Catherine Stahl Executive Vice President Marketing & Strategy - Rodenstock GmbH
    • Massimo Barberis ANFAO Vice-President with responsibility for internal market and relations with retail and ophthalmologists
    • Daniela Poletti Head of Marketing - Rodenstock Italia S.r.l.
    • Valentina Pucci Mossotti Head of Product & Training - Rodenstock Italia S.r.l.
    • Paolo Nucci Full Professor of Ophthalmology, Department of Biomedical, Surgical and Dental Sciences, University of Milan
    • Remo Palma Optician optometrist and co-owner of Ottica Palma in Fabriano (AN)
  • Mazzucchelli1849 & Peclers Paris Eyewear trend book 27.
    Elena Orsi Mazzucchelli (Group Product Development Manager, Mazzucchelli1849), Anne Etienne Reboul (CEO, Peclers Paris).
    Organised by Mazzucchelli1849
    Elena Orsi Mazzucchelli (Group Product Development Manager, Mazzucchelli1849), Anne Etienne Reboul (CEO, Peclers Paris).
    Organised by Mazzucchelli1849
  • Sailing through complexity: new legal challenges in the optical sector.

    Introduced by Nicola Di Lernia (optical market expert and b2eyes columnist).
    Silvia Stefanelli (Lawyer, expert in health law, with particular expertise in medical devices), Teresio Avitabile (President of SISO), Andrea Afragoli (President of Federottica).
    Organised by FGE – Fabiano Gruppo Editoriale.

    Introduced by Nicola Di Lernia (optical market expert and b2eyes columnist).
    Silvia Stefanelli (Lawyer, expert in health law, with particular expertise in medical devices), Teresio Avitabile (President of SISO), Andrea Afragoli (President of Federottica).
    Organised by FGE – Fabiano Gruppo Editoriale.

  • Global turmoil: conflicts, trade, and power dynamics. Conversation with Dario Fabbri.
    Introduced by Simone Lijoi
    Dario Fabbri (Journalist and geopolitical analyst). 
    ANFAO&MIDO.
    Introduced by Simone Lijoi
    Dario Fabbri (Journalist and geopolitical analyst). 
    ANFAO&MIDO.
  • Daily issues for opticians: practical methods for resolving them with lateral thinking and AI.
    Daniela Basilico (Publisher and editor, Vision.Biz) , Lorenzo Manzoni (Creative director and product designer, Manzoni FTD), Alberto Favret (Creative director, art director and founder, Favret&co).
    Organised by Vision.Biz.
    Daniela Basilico (Publisher and editor, Vision.Biz) , Lorenzo Manzoni (Creative director and product designer, Manzoni FTD), Alberto Favret (Creative director, art director and founder, Favret&co).
    Organised by Vision.Biz.
  • Pediatric Vision Care – Scientific Evidence, best practices, and integrated models for managing vision in childhood.
    Introduced by Simone Lijoi
    Paolo Nucci (President of the Italian Society of Paediatric Ophthalmology and Strabismus, SIOPS), Rino Agostiniani (President of the Italian Society of Paediatrics), Erica Scarica (President of the Italian Association of Orthoptists and Ophthalmology Assistants, AIORAO), Andrea Afragoli (President of the Italian Federation of Opticians, Federottica), Francesco Bandello (President of the National College of Full Professors of Ophthalmology, CONPROSO, and Director of the Eye Clinic at the San Raffaele Scientific Institute in Milano), Anna Lucia Lauria (Orthoptist and Member of Commissione Difesa Vista), Pilar Nannini (Paediatrician), Aldo Vagge (Ophthalmologist, Eye Clinic of the Gaslini Hospital in Genova), Stefano BernabeI (Optician and owner of Optikid).
    Organised by CDV – Commissione Difesa Vista and FGE - Fabiano Gruppo Editoriale.
    Introduced by Simone Lijoi
    Paolo Nucci (President of the Italian Society of Paediatric Ophthalmology and Strabismus, SIOPS), Rino Agostiniani (President of the Italian Society of Paediatrics), Erica Scarica (President of the Italian Association of Orthoptists and Ophthalmology Assistants, AIORAO), Andrea Afragoli (President of the Italian Federation of Opticians, Federottica), Francesco Bandello (President of the National College of Full Professors of Ophthalmology, CONPROSO, and Director of the Eye Clinic at the San Raffaele Scientific Institute in Milano), Anna Lucia Lauria (Orthoptist and Member of Commissione Difesa Vista), Pilar Nannini (Paediatrician), Aldo Vagge (Ophthalmologist, Eye Clinic of the Gaslini Hospital in Genova), Stefano BernabeI (Optician and owner of Optikid).
    Organised by CDV – Commissione Difesa Vista and FGE - Fabiano Gruppo Editoriale.
  • Preview of European Eye Health and Eyewear Market Study.
    Daniele Novello (Consumer Behaviour & Insights Manager – NIQ), Giulia Besana (Consumer Behaviour & Insights Senior Consulant - NIQ). 
    Powered by NielsenIQ for MIDO. 
    Daniele Novello (Consumer Behaviour & Insights Manager – NIQ), Giulia Besana (Consumer Behaviour & Insights Senior Consulant - NIQ). 
    Powered by NielsenIQ for MIDO. 
  • Designing the future of eyewear: eco-design through sustainable choices, materials and processes.
    Introduced by Simone Lijoi
    Luca Casarotto (Professor of Product Design, IUAV University of Venezia), Anna Pellizzari (Head of Advisory, Materially), Anna Zandanel (Consultant and lecturer on sustainability and business innovation).
    ANFAO&MIDO.
    Introduced by Simone Lijoi
    Luca Casarotto (Professor of Product Design, IUAV University of Venezia), Anna Pellizzari (Head of Advisory, Materially), Anna Zandanel (Consultant and lecturer on sustainability and business innovation).
    ANFAO&MIDO.
  • Frame the Future: Catalyzing Sustainability in the Global Eyewear Industry.
    Andrew Clark (Co-founder of Frame The Future, Founder of Net Zero Eyecare), Xenia Glutz Von Blotzheim (Co-founder of Frame The Future), Johanna Skans (Co-founder of Frame The Future, Founder of SKANS Eyewear). 
    Organised by FRAME THE FUTURE.
    Andrew Clark (Co-founder of Frame The Future, Founder of Net Zero Eyecare), Xenia Glutz Von Blotzheim (Co-founder of Frame The Future), Johanna Skans (Co-founder of Frame The Future, Founder of SKANS Eyewear). 
    Organised by FRAME THE FUTURE.
  • Behind the Lens: Microplastics in Eyewear. The environmental impacts of microplastics and practical approaches to managing them.

    Marco Calvi (Group Research & Innovation Manager Certottica), Michelangelo Lamonaca (Project Assistant Ökointsitut Südtirol/ Alto Adige), Anna Mair, (Project assistant Ökointsitut Südtirol/ Alto Adige).

    Organized by CERTOTTICA.

    Marco Calvi (Group Research & Innovation Manager Certottica), Michelangelo Lamonaca (Project Assistant Ökointsitut Südtirol/ Alto Adige), Anna Mair, (Project assistant Ökointsitut Südtirol/ Alto Adige).

    Organized by CERTOTTICA.

  • New training courses for a changing world: IBZ presents the Three-Year Course in Clinical and Vision Sciences and the Two-Year Dual Course for the Optician Diploma.
    Giorgio Righetti (President of IBZ), Lucrezia Gilardoni (Director at IBZ Milano), Anto Rossetti (Scientific Committee Coordinator IBZ), Marcello Maria Ventura (Regione Lombardia, President of the IV Commission for Industry, Education, Training and Employment), David Rodriguez Calvo (Head of Apprenticeship International future leader, The Adecco Group).
    Organised by ISTITUTO Benigno Zaccagnini (IBZ).
    Giorgio Righetti (President of IBZ), Lucrezia Gilardoni (Director at IBZ Milano), Anto Rossetti (Scientific Committee Coordinator IBZ), Marcello Maria Ventura (Regione Lombardia, President of the IV Commission for Industry, Education, Training and Employment), David Rodriguez Calvo (Head of Apprenticeship International future leader, The Adecco Group).
    Organised by ISTITUTO Benigno Zaccagnini (IBZ).
  • Beyond Sight. Business models, CRM and KPIs for tomorrow's optical centre. Discussion with the authors Anna Gatti and Massimo Barberis.
    Anna Gatti (Business management consultant for optical shops), Massimo Barberis (CEO of Rodenstock Italia and marketing expert).
    • Massimo Barberis ANFAO Vice-President with responsibility for internal market and relations with retail and ophthalmologists
    • Anna Gatti Business management consultant for optical shops
    Anna Gatti (Business management consultant for optical shops), Massimo Barberis (CEO of Rodenstock Italia and marketing expert).
    • Massimo Barberis ANFAO Vice-President with responsibility for internal market and relations with retail and ophthalmologists
    • Anna Gatti Business management consultant for optical shops