Thema Optical promises “unique experience” for MIDO 2024
This year for MIDO 2024, THEMA Optical promises visitors a unique experience.
During the event, the company will present a special “small-size” version of its production site: inside the booth visitors will find Thema’s patented machinery used to produce customized eyewear in a sustainable way. Visitors will have the opportunity to live a unique experience, create their own eyewear and see its production in real time. "Our vision is to transform the eyewear experience into a unique opportunity for individual expression, without compromising sustainability," says the spokesperson for Thema Optical. "During MIDO 2024, we will offer a limited and selected number of visitors the opportunity to create their own personalized eyewear, with the exclusive signature 'MADE IN MIDO 2024'." According to the company, the presence of Thema Optical at MIDO 2024 will be an extraordinary opportunity for professionals in the optical sector and eyewear enthusiasts who will be able to live this unique experience, creating a completely bespoke design for themselves, then seeing how it is made, from start to finish.
