JOW WAY Eyewear– More Than Frames, A Joyful Experience
Born in California and inspired by Mediterranean style, JOW WAY transforms eyewear into a playful yet refined experience. Our passionate in-house design team carefully shapes each frame, combining bold color harmonies with precise silhouettes to create models that feel modern, comfortable, and full of personality.
At MIDO 2026, JOW WAY will present its brand-new 2026 collection of sunglasses, optical frames, and clip-ons. Crafted from high-quality acetate and lightweight metals, each piece reflects attention to detail, refined textures, and thoughtful design. Visitors will discover vibrant color combinations, contemporary shapes, and signature models reimagined for everyday elegance and effortless style.
Visit us at MIDO and explore the JOW WAY universe—where design, materials, and storytelling come together to create eyewear that inspires and captivates.
At MIDO 2026, JOW WAY will present its brand-new 2026 collection of sunglasses, optical frames, and clip-ons. Crafted from high-quality acetate and lightweight metals, each piece reflects attention to detail, refined textures, and thoughtful design. Visitors will discover vibrant color combinations, contemporary shapes, and signature models reimagined for everyday elegance and effortless style.
Visit us at MIDO and explore the JOW WAY universe—where design, materials, and storytelling come together to create eyewear that inspires and captivates.