READ on releases ‘bold’ design

Reading glasses innovators, READ ON have designed a new product called ‘read on bold’.

A striking concept for the readers market which builds on read on’s existing collection, the new thicker 4mm reading glasses are characterised by an exclusive urban sports design offering versatility as well as personality. In a contemporary colour palette of four colours, the collection also caters to wider faces with the availability of the new ‘L Size’ – which comes in a slightly larger but still supremely thin, convenient, minimal read on case.
“The collection builds on everything our customers love about read on – light, functional reading glasses with distinctive design – while adding a bolder personality for those looking to make more of a statement,” says Monika Fink, Co-Founder & Co-CEO, read on. “With new colours, a larger size option and an updated cord concept, read on bold brings a fresh, fashionable dimension to our portfolio, and we can't wait to present it to the international optical community."
Sandra Kaufmann, Co-Founder and Co-CEO, read on, added: "read on bold is much more than a new product launch. It demonstrates how our platform approach allows us to continuously expand the read on ecosystem with meaningful innovations that combine design, functionality and commercial potential. Every new collection reinforces our vision of transforming ready-made reading glasses into a modern lifestyle category and highlights the strength of read on as an innovation engine and growth platform."