Marketing partnership between Ray-Ban and Bar

Ray-Ban has chosen to enter Formula One with Lucky Strike Bar Honda. Ray-Ban's Team Partner status with Bar will be one of the key elements of its global communications campaign and was born out of the synergy between Ray-Ban's iconic brand and the young and successful Bar team.

Formula One with Bar, which relaunched its own brand in 2003 under the pure racing theme, will be a powerful global promotional vehicle for Ray-Ban, a brand which operates in more than 100 countries and who has always been synonymous with style, design, quality and coolness.

The partnership started two weeks ago at the U.S. Grand Prix with the unmistakable Ray-Ban signature appearing for the first time on the cockpit sides of the Bar Honda 006 race cars as they roll out of the garage for the start of Friday's Free Practice. The brand will also feature on the helmets of race drivers Jenson Button and Takuma Sato and third driver Anthony Davidson.

Antonio Miyakawa, Executive Vice President Wholesale and Marketing of the Luxottica Group, said: 'We are enthusiastic to share Bar's passion and energy in Formula One, and we are especially delighted to start this partnership at the U.S. Grand Prix at Indianapolis, one of the greatest temples of speed, and in the single-most important Ray-Ban market'.

Bar's Group Marketing Director, Hugh Chambers, commented: 'Bar is proud to have such a new team partner which is globally recognised as a legendary brand and a timeless icon of style. We look forward to working together at this exciting challenge'.