New look for the Safilo Group website

The new Safilo Group website has gone live, following extensive restyling to increase its visual impact and to further promote the company and its portfolio of designer collections.

The site makeover was a task performed in connection with Safilo's 'corporate communication' project and was developed with the intent of conveying the Group's dual nature online: the appeal of being in the forefront of fashion combined with the solidity of a company that has enjoyed seven decades in the industry, evolving through continuous growth and becoming a leader in the luxury eyewear sector and heading the world's production of corrective eyewear, sunglasses, fashion and sport items.

The home page proudly declares our corporate mission, the be the 'Leader in Fashion and Luxury Eyewear', with the background in the company's traditional colours of white and blue which have always characterised Safilo as a company and brand.

The site contents can be viewed with more advanced graphics and a new system of navigation. For the first time, the entire line up of Safilo designer brands appear on one page: click on each logo to open new windows that show advertising campaign images and reveal the distinctive qualities of the numerous lines.

In the next few months the website will be enhanced with additional features like the launch of an interactive section for internet users and the new and improved virtual tour of the 'Galleria Guglielmo Tabacchi', the world's biggest and most complete collection of eyewear and optical items.