New website for Esa

The European Sunglass Association opens its organisation towards ten new European countries and 75 millions new Inhabitants within the European Community.

In its role to inform, to assist, to support and to protect the European Sunglasses Industry Esa will offer a communication platform with mutual benefit for boths - the new and 'old' sunglasses partners within Europe.

A interesting range of activities in fields such as Statistics, Technical, Marketing, Fashion and Training & Education are offered from Esa to its almost 80 regular and associated members which come from all areas within the sunglass industry: lenses and frames manufactures, distributors, importers and retailers.

Right before Mido the European Sunglass Association has launched new marketing instruments which will support the communication and information towards the Esa Members and all interested sunglass industry people.

The new website from Esa is online. A clear structure in a modern look represents what Esa stands for: professional and objective information. Within the next few months Esa will work on the portal idea for its website including all relevant links regarding the world of sunglasses. A area answering most requests from opticians and endconsumers on UV-Protection and the harm of UV is already in development.

The Yearly Conference will take place from June 3 to 5 at Lake Chiemsee in Bavaria-Germany. Conference themes such as 'Developments and Chances in the new European Countries', 'Financial aspects In global industries', 'Directive and Standards - how to implement the changes in your daily work', 'Fashion Trends 2005' are only some of the interesting conference presentations.